Life, 1914-06-04 · page 3 of 52
Life — June 4, 1914 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **straightforward automobile advertisement** from Life magazine. The page promotes the 1914 Overland touring car, priced at $950. The ad's central claim is that the Overland "Costs 30% Less" than comparable vehicles while offering equivalent specifications and features. The company emphasizes economical manufacturing through high-volume production, mechanical efficiency, and competitive pricing. The image shows a side-view illustration of the open-air touring car with characteristic early-1900s styling: spoke wheels, minimal enclosed cabin, and prominent headlights. This represents standard early automotive marketing — comparing value and features to justify purchase decisions — rather than political or social satire. Life magazine included such advertisements alongside its editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Costs 30% base HE 1914 Overland is a large, magnificent, five passenger family touring car—having a powerful motor, a long wheel base and large tires. It is built to stand with- out stress or strain the hardest kind of work. Mechanically, the chassis is as sound as that found in the most expensive cars in the world. This new Overland is beautifully finished, absolutely durable, unusually comfortable, and comes com- pletely equipped—even with a full set of the most up-to-date electric lights. Yet, it costs 30% less than any other similar car made. The Overland is a remark- able economical car on both gasoline, oil and tires. This is due to its perfect mechanical balance. It never wastes a drop of gasoline or oil. Yet, it costs 30% less than any other similar car made. Check up its specifications, the length of its wheel base, the size of jts tires, the horse- power of its motor, the com- pleteness of its fine equipment, its roomy tonneau; in fact, check every detail, part and piece with the corresponding specifications of any other car in its price class. Then com- pare the costs and you find— That the Overland costs you 30% less than any other similar car made. Our selling price is lower because our production is larger. Producing more cars of this type than any other manu- facturer in the world permits us to use the most economical and labor-saving manufactur- ing equipment ever invented. Every part of the Overland $050 $107S—With electric starter and generator. ices f. 0. b, Toledo, car is made in Overland fac- tories. That’s why this car is 30% under other current prices. The motoring season was never better. Roads are open- ing up in every direction. Na- ture, herself, is beckoning you out in the open. All out of doors is coaxing and teasing you to get a car. Bat! Buy with discretion; ex- amine carefully this the stur- diest of cars and you will find it, without question or doubt, the most inexpensive car to buy, and the most economical car to operate. Remember it is 30% under the market. Your order placed now means a prompt delivery. Do not delay another day. Literature on request. Please address Dept. 16. The Willys-Overland Company, Toledo, Ohio Manafactarers of the famous Overland Delivery Wagons, Garford and Willys Utility Tracks, Fall information on request $1250 Completely equipped. f. 0. b. Hamilton, Ont. \ $1425 With electric starter and generator. comicbooks.com