Life, 1914-05-21 · page 5 of 52
Life — May 21, 1914 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's an announcement for Locomobile automobiles, published in *Life* magazine (page 905). The ad emphasizes the company's manufacturing philosophy of "Quality instead of Quantity" and promotes the "New Locomobiles" as "The Best Built Car in America." Key features highlighted include: - Touch-button start - Left-hand drive with center control - One-man convertible top - Six-cylinder engine - Electrical locks on doors and lights The decorative classical columns and illustration of well-dressed people with an automobile reflect early 1900s luxury marketing aesthetics. The ad targets affluent consumers, positioning Locomobiles as premium vehicles. No political satire or caricature is present—this is straightforward product promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
er sed Dol- dian ign Live sto AN NOUNCEMENT The NEW LOCOMOBILES The New Locomobiles are the result of our “Four Car A Day” idealism in manu- facture. They show the success of our fixed policy—Quality instead of Quantity. They please us greatly, because we know that our admirers will instantly appre- ciate the advanced note in style, comfort and finish. The New Locomobiles are the nearest approach to our ideal—“The Best Built Car in America.” “TOUCH A BUTTON TO START” LEFT DRIVE- CENTER CONTROL - Gear lever operated by right hand, the safest and most natural arrangement. ONE MAN TOP + With New and Exclusive Features. ENTIRELY NEW APPEARANCE ~« Re-proportioned body with long sweeping Cowl, Moulded one-piece Fenders, Windshield close to Driver, New Bonnet, New Radiator, New Lamp Development, Concealed Horn. THE ONLY HIGH GRADE SIX-CYLINDER CAR with four speeds, disc clutch and left drive with center control. FIRST CAR TO BE ELECTRICALLY LOCKED * Locks any and all lights, whether switched on or off. Locks the car against theft, and locks the mechanism against meddling THE LOCOMOBILE COMPANY OF AMERICA, BRIDGEPORT, CONN, National Branch House System