Life, 1914-05-21 · page 3 of 52
Life — May 21, 1914 — page 3: what you’re looking at
What you’re looking at
This page contains **no political cartoon or satire**. It is primarily **advertising** for the Rice Leaders of the World Association, promoting two contests: 1. A "$10,000 in Cash Prizes" competition for "Idea Letters" open to the general public 2. A "$15,000 in Cash Prizes" competition for "Window Displays" open to dealers The contests invite submissions of product ideas and creative retail display concepts. Prize structures are detailed in tables, and the page includes official conditions and rules for entry. The decorative heraldic emblem (bottom center) represents the Association itself. This is a straightforward commercial promotion rather than satirical commentary—typical advertising content for *Life* magazine's revenue stream during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To Everybody $ 10,000. 9° in Cash Prizes for IDEA LETTERS (on cheher of he tallowing vadjects: Ist. Your ideas of the Superior Merits or any mew uses of our Members’ products such as may be used, for an adversement; privileged to wie Sltustrations, 2nd. Your seggestions ier NEW BUSINESS IDEAS pertaining to production or inany branch of any Member's business. Tenth Prize . . $100.00 Second Prize 500.00 Eleventh Prize . 100.00 Third Prize . 250.00 Twelfth Prize . 100.00 Fourth Prize 100.00 Thirteenth Prize . 100.00 Fifth Prize . 100,00 Next 25 Prizes $50.00 each Sixth Prize . 100.00 Neco Free > iogpesch Seventh Prize 100.00 Next 200 Prizes '$.00 each Eighth Prize 100.00 Si Shortie teeped BO ae re Ninth Prize 100.00 SPECIAL: “AWARD OF MERIT” To EVERY PRIZE WINNER First Prize . . $1,000.00 Total, $10,000.00 ume cogreveed thereon, coctaleiag our complete memberthi ection eablem eaneosss tls scteral colar eMcisiy wigeed ne veuled the Association. CONDITIONS: 1s—You may submit one letter only for each Member of the Anociation. 2nd—Esch letter may be written oa any of all of the subjects as listed above the prizes on this page. 3a Each leter ust contai the repective Member's name atthe top, followed by your idea, expressed in not over $0 words, Siga your name and address at the paper, written on one side oaly. ttom. 4th—Each letter must be on one sheet of Sth—This contest closes on May 15, 1915, and’all contest mail must bear post mark not later than that date. No questions can be answered in this contest. Do not send any of your suggestions direct to Members of the Associa them in one package TO: tides Letter Department” tala Rice Leaders of the World fesccstion Fifth Avenue and Mth Street, York Cit where they will be officially stamped, entered in the contest, and f each of the respective Members who will judge and pase upon the ideas submitted lor their respective coacer ‘G@h—No contestant shall submit the same idea for more than one Member. All ideas submitted will be judged upon their merit and value, and will become the property of the Association and its respective Mem- bers, and will not be returned. ‘The person having the largest number of idea letters accepted will receive the first prize, the second largest number second prize, etc. Should there be a tie for any of the prizes, full prize will be given those tying. Prize Winners’ Names, listed by Countries, States and Cities, will be on display in the windows or stores of various merchants whom you see making window aisplays in the Window Dis- play competition. These lists will be mailed to mer- chants from our New York Association offices on August 14th, 1915. Power and Riches Come from Ideas Read Every Word ofthis Unusual Memage. It carries sands of dollars in cash prizes voparalleled lene tip Wo subet your ideas to these great con- cerns; consider what it would mean to you, beyond a cash prize, to have your ideas by such concerns. to those that have been behind the sale cf thes lamas produce. Suoteafut ts they, have been, such ideas have by no means exhausted the fertile feld of pos- sibilities. Some of the best advertising and sales ideas in use today have been inspired in just Leck for the oindows displays of these products at your dealers; ask your dealer and friends about these products. An exchange of ideas creates new ideas, To Dealers $15,000,00 in Cash Prizes for WINDOW DISPLAYS ‘of any of our Members’ Products as herein listed. Consider the magnitude of this opportunity. Nearly Five Hundred Cash Prizes. Did you ever hear befare of $2,000.00 in Cash being paid for ene Window Display ? First Prize . Second Prize Third Prize . Tenth Prize . . $250.00 Eleventh Prize . 250.00 Twelfth Prize . 250.00 Fourth Prize Thirteenth Prize 250.00 Fifth Prize . Next 20 Prizes $100.00 each Sixth Prize . . Next 30 Prizes 50.00 each Seventh Prize . Next 100 Prizes 25.00 each Eighth Prize . Next 300 Prizes 10.00 each Ninth Prize. . 463 Prizes, Total, $15,000.00 SPECIAL "AWARD OF MERIT” TO EVE Yoo will rece “AWARD OF MERIT" “accepred y ame engrossed meabersnip Association Emblem emborned 1a SContalaiag out complete at colors, clay gerd aod sealed by so eacers atthe Atsccistion. * Special Prize to Every Contestant An album containing the first 100 prize-winning win- dow displays, with each winner’s name, will be mailed free to every contestant after the cash awards have been made. This album of model window displays and valuable ideas brought together from all parts of the country could not be purchased, nor could avalue be placed upon it. It is made possible only by this universal campaign, embodying displays of such varied lines as represented in our membership. The cost of producing this album will represent a small fortune. CONDITIONS: 1s—A display can be made of any of the products herein Vnted as being produced by any of our Members. 2od—Each display must be exhibited for at least one week, any time between May 16, 1914, and May 15, 1915. 3rd—Each display must contain the Association Banner, which bears the Association Emblem and list of members; it will be mailed {ree upon request. State which Members’ products you will display, and when you will make the first display. ‘Address “Window Display Department," Rice Leaders of the World Association, Fifth Avenue and Mth Street, New York City. 4th—Photograph of display—mailed Hat—bearing on the back the name of the sore in which display was made, address, and date of display. photographer's name and contestant’s name, to be mailed to “Window Display Department," Rice Leaders of the World Association, Fifth Aveoue and 3ith Street, New York City, 00 or before May 15, 1915. All photographs submitted shall become the property of the Association and will not be returne sth—In the event of a tie for any prize, full prize will be given those tying. 6th—If any merchant in the United States desires to en this contest and does not handle any of the goods listed produced by our Members, the Association will see that he is ahed during the time of the contest some product of some Member free of cost in order that he may enter this contest, ‘We reserve the right to disqualify any contestant whom we learn is using, what we consider, unfair methods in this contest, The judges, whose names will be published, will be men of authority on window display. PRIZE WINNERS' NAMES: Large sheets conta of all prize winners in Idea Letter Contest, listed by Coun! States and Cities, will be mailed August 14, 1915, to every merchant who enters this Window Display competition, to be d in his window of store, whereby the public may see Enter this Unusual Window Display Contest. It will fore ther the prestige of your sfore and the confidence of your customers, Rice Leaders of the World Association Elwood E. Rice, Founder & President Fifth Avenue and Thirty-fourth Street New York, U. S. A. comicbooks.com