Life, 1914-05-21 · page 2 of 52
Life — May 21, 1914 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It promotes membership in an exclusive business association through a $25,000 cash prize contest. The central emblem features an eagle and heraldic shield with the motto "BE GUIDED BY THIS FOUNDATION" and "RICE LEADERS OF THE WORLD ASSOCIATION." The design suggests a prestigious, established organization. The "Qualifications for Membership" emphasize traditional business virtues: **HONOR** (fair dealing), **QUALITY** (excellence), **STRENGTH** (financial standing), and **SERVICE** (prompt efficiency). The bulk of the page lists member companies—primarily manufacturers like Winchester, Yale & Towne, Remington, and Smith & Wesson—establishing credibility through association with recognizable brands. This appears to be a legitimacy-building campaign targeting business leaders, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ery Thorwtay, Annaal Sodseription Faro atthe Post Ofice at New Yori, N. ¥. a8 Secon Lire. ingle Copies, Ten Cents Copyright in Englathl apd the British Possessions, 500022 mm Cash Prizes to more firmly establish this Emblem and its significance in your mind. This Emblem is the token by which you may identify the members of this Association. It typifies the ideals that are the Qualifications for Membership. The privilege of using this Emblem has been bestowed upon these manufacturers so that wherever you see it you may know that it is associated with those concerns whose record of achieve- ment has won for them this merited distinction evidenced by the endorsement of public approval. We believe implicitly that there are men and women every where to whom these concerns mean infinitely more than merely successful commercial enterprises. We énow that their years of fair dealing with worthy products have built up a legion of warm and loyal fnends, and we say to each member's tnends, “You are justified in having confidence in every other member. ses : " It is one of the axioms of this Association that “an exchange Qualifications for Membership of ideas creates new ideas.” The offer that 1s described on the HONOR :—A recognized reputation for fair and honorable business dealings. opposite page has been arranged to crete an even sateater QUALITY :—An honest product, of quality truthfully represented. aporcciation: of the Integrity. and. merit chat uncerues these 3 products. To give a just reward for the time and thought that STRENGTH :—A cesponsible and substantial financial standing. will be spent, we are offering these prizes. Read every line of SERVICE :—A recognized reputation for conducting business in prompt this message—sncluding the opposite page—then turn your ideas and efficient manner. into dollars. BY INVITATION, THE FOLLOWING ARE MEMBERS: REPEATING ARMS COMPANY REMINGTON TYPEWRITER COMPANY ‘THE CARBORUNDUM COMPANY THE YALE & TOWNE MFG. COMPANY CHALMERS KNITTING COMPANY SMITH & WESSON New York ‘Aowterdam, NY Spoectieu Mase EATON. CRANE & PIKE COMPANY THE ROBBINS & MYERS COMPANY Pittsfietd, Mass. Springfield. Ohio YAWMAN & ERBE MFG COMPANY ELGIN NATIONAL WATCH COMPAN we 0" teeet’ Foner and tas A mune rg. NAL WAT LE WATERMAN COMPANY Moms. Boren. Lard, Verden Spe: tape Iwice Veorettes Naw Vern ARMOUR & COMPANY HULL BROTHERS UMBRELLA COMPANY Holeproot Mowe: Bovilion Codes Leonary and Fiee Totter Songs, Toledo, Oho HOLEPROOF HOSIERY COMPANY PILLSBURY FLOUR MILLS COMPANY WHITE ENAMEL REFRIGERATOR COMPANY Choc as ee 1817, Minneapolis, Mina, Poul, Minn, THE NEW HAVEN CLOCK COMPANY THE TOWLE MAPLE PRODUCTS COMPANY ALADASTINE COMPANY St Pout in RSASTINE COMP! vase sas sl tase Fine Fernnere Freit Jars, Packers’ and Droggrsty’ Ct NATIONAL VENEER PRODUCTS COMPANY BERKEY & GAY FURNITURE COMPANY HAZEL-ATLAS GLASS COMPANY Besseere lee Grand Repion Mich Weeeling Ve ‘isan mei tans gers Mt Suk Clowes & Ledies’ Sik Underwear ‘Oildog.” “Gredag.” Acheroa-Graphite and Blecteages. SIMPLEX ELECTRIC HEA’ fe COMPANY, NIAGARA SILK MILLS INTERNATIONAL ACHESON GRAPHITE CO. (Cambridas. Mase, Nonk Vorewsnéa NY, Niagare Fall NY. anes fn Ser," Qoee Ooo Lhectrig Pleavere & Commer ‘THOMAS G PLANT COMPANY ANDERSON ELECTRIC CAR COMPANY Boston, Mass. COOK'S LINOLEUM COMPANY IRVING-PITT MANUFACTURING COMPANY AMERICAN OPTICAL COMPANY Trenton, NJ Kansas City, Mo. Soutnbridge, Mass. DERRY BROTHER THE L.S.STARRETT COMPANY Perit Detron. Sich ; ; ‘Athol. Maas New Yoru Laws Mowers COLDWELL LAWN MOWER COMPANY, Newburgh. N.¥ Additions to our membership as admitted will be published in future Association announcements. ere membersip paricip Ws cemoeriion will sot eacere Atty coscetes be pavinned 0 Ortoder periodicals, tncteen "4 on oppeuie page will be ees wmiil Moy ISCh, 1915. Any contentects sed lume roe to the clove ef contents, May ISS, 1915,