Life — May 21, 1914 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire**. It promotes membership in an exclusive business association through a $25,000 cash prize contest. The central emblem features an eagle and heraldic shield with the motto "BE GUIDED BY THIS FOUNDATION" and "RICE LEADERS OF THE WORLD ASSOCIATION." The design suggests a prestigious, established organization. The "Qualifications for Membership" emphasize traditional business virtues: **HONOR** (fair dealing), **QUALITY** (excellence), **STRENGTH** (financial standing), and **SERVICE** (prompt efficiency). The bulk of the page lists member companies—primarily manufacturers like Winchester, Yale & Towne, Remington, and Smith & Wesson—establishing credibility through association with recognizable brands. This appears to be a legitimacy-building campaign targeting business leaders, not political satire.