ComicBooks.com Register / Loginit's free!

Life, 1914-05-14 · page 33 of 44

Life — May 14, 1914 — page 33: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — May 14, 1914 — page 33: Life, 1914-05-14

What you’re looking at

This page combines satirical content with early automotive advertising. **The Cartoons:** The left side features two humorous pieces. "The Language of the Flowers" shows a figure stepping carelessly, warned "Look where you are stepping—you big boob!" Below it, "Good Will" tells a French farmer's joke about bequeathing money he doesn't actually possess to show goodwill to various professionals—satirizing the concept of "good will" in business transactions. **The Advertisement:** The dominant content is a Gargoyle Mobiloils advertisement (Vacuum Oil Company) directly addressing a common automotive misconception. The headline "'Oh! I always use plenty of oil!' Does that insure correct lubrication? NO!" targets motorists who believed excessive oil quantity guaranteed engine protection. The ad argues that oil *quality* and correct viscosity ("body") matter more than quantity—too much or wrong-grade oil causes compression loss, excessive friction, and burned bearings. It references a lubrication chart for proper oil grades by automobile model, positioning Gargoyle as scientifically superior to guesswork. This reflects 1910s-1920s automotive development when standardized lubricants became competitive advantages.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

t's Ds. r \ LOOK WHERE YOU ARE STEPPING ~ YOU BIG BOOB: THE LANGUAGE OP THE FLOWERS Good Will Two New York business men were one day discussing the purchase by one of them of a certain mercantile concern with which, the buyer explained, had come the “good will “1 hope this ‘good will,’" said the friend to the purchaser, “is greater than that of the old French farmer.” “T have never heard the sto “Here at is: the farmer was dying, and he sent for the notary to make out the will, Propped up in bed, he dietated : “*To Jean Marcel, our superb coiffenr, ten thousand francs. “'T bequeath fifteen thousand franes to the fearless Alphonse Bayard, that he may ‘continue his valuable aeronautical experiments. “‘To Pierre Deschamps, chemist, ten thous. ancs as a mark of affection. “To my physician, Monsieur Leclair, fifteen thousand francs. “'To our eloquent pastor, twenty-tive thousand francs, to continue the restor- ation of — “*But, my dear interrupted the notary, ‘T don't believe you have all that money to leave." “‘L know very well T haven't,’ said the farmer, calmly, ‘but I want to show them my good will.’ "Youth's Companion, (UNUSUAL OPPORTUNITY Does that insure correct lubrication? NO! A low-quality or wrong-bodied oil, no matter how freely it is used, can never do the work of the correct lubricant. “Plenty” or too-light oil often leads to loss of compression and escape of explosion. This means loss of power and unnecessary consumption of gasoline. “Plenty” of too-heavy oil will often fail to dis- tribute properly through your feed system. Ixcessive friction, burnt bearings and carbon trouble will result. “Plenty ” of low-quality oil simply means plenty of imperfect protection for the moving parts. The absolute necessity for oil whose “ body” is cor- rect for his motor and whose quality will show m: mum lubricating efficiency is entirely overlooked by the motorist who says: “Oh! 1 always use plenty of oil!” By guess-work and luck you may sometimes get oil for your motor which is correct in “ body,” and effi- cient in “ qualit You should be using such oil continuously. You can be sure of it by using the grade of Gargoyle Mobiloils specified for your car in the Lubricating Chart on the right Make a note of the grade specified for your car. Then make sure that you get it. If your car is not mentioned, send for our complete Lubricating Chart. This standard guide to correct lubrication was pre- pared after a careful analysis of every make and model of car. It represents the professional advice of the world-leaders in scientific lubrication—the Vacuum Oil Company. On request we will mail a pamphlet on the Construction, Operation and Lubrication of Automobile Engines. It describes in detail the common engine troubles and gives their causes and remedies. The various grades of Gargoyle Mobiloils, purified to re- move free carbon, are Gargoyle Mobiloil “ A" Gargoyle Mobiloil “B” Gargoyle Mobiloil “E” Gargoyle Mobiloil “ Arctic” They can be secured from reliable garages, automobile sup- ply houses, hardware stores and others who supply lubricants. It is safest to buy in original barrels, half-barrels and sealed five and one-gallon cans, See that the red Gargoyle, our mark of manufacture, is on the container. For information, kindly address any inquiry to our nearest office, The city address will be sufficient, VACUUM OIL CO., Rochester, U. S. A. Specialists in the manufacture of high-grade lubricants for Correct Lubrication Explanation, In the schedule. the letter opposite the’ car Indicates the grade of Gargoyle Mobiloll that should mea e For leet Mobilots wer all models of pleasure and commercial vehicles unless otherwise noted. Ee waaeagi >> b>>>h>|Semmn| warms: >>. >: >>! oF 2 TEE: bi baw: ware ofoams: F> weeks] Wom amb: >) wae, BE, Fi o>biba: passes: >a: >a: eaeeme: BP: > bbl baphee: p>>>ne: wa: BS LEI tf eH FE: Fake waeod: oe Foudiooy: ry: wh iat TF Tee) Dil paesek Ral wipeeei > > Sitar Hit Cistietiiititiieiiti Rif ofisoiori ite eofiotied: FOR CHARTER—The best 200 ft. steam yacht, ciher for the conser oy by the monthe “Terms | | every class of machinery. Obtainable everywhere in the world. ° © exceptionally attractive. DOMESTIC BRANCHES: O 1 Ol Ss) COX & STEVENS, !8,Wiisn, Set Detroit New York Chicago { '» NEW YORK CITY || philadelphia Minneapolis Pittsburgh A grade for each type of motor comicbooks.com