Life — April 23, 1914 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ts, sper fo NaH “LIFE: No-Rim-Cut Tires Have Four Great, Costly Features Which No One Else Employs. The Price We Pay For Leadership in Tiredom The Figures Are These: Our sales last year were $33,000,000. Almost $8,000,000 over the year before, despite enormous price reductions, Al- most $20,000,000 more than 1911. Almost 16 times our sales in our ninth year of tire making. We sold last year eleven times as many tires as in the fiscal year of 1909. We are selling now 35 per cent more than last year. Our rapid growth came when cars in general were equipped to measure tire mileage. It was odometer figures that rushed Goodyears to the top. How We Earned It No man can doubt that, in some way, Goodyears earned this verdict. It is based on over three million tires. In some way we gave men more for their money—more mileage, less trouble, less upkeep. And this is how we did it. We set scores of experts at research and experiment. We appropriated $100,- 000 yearly for this work We built in our laboratory, every day, experimental tires. We built machines to test them, and we compared them on the road. Thus, month by month, these tires were bettered until we reached the limit. Until a thousand attempts had failed to show an improvement. Things We Fought We found that tires were largely wrecked by rim-cuts. Almost one in three, as per our last statistics on the old-type tires. We invented No-Rim-Cuts, the hook- less tires. The tires with six flat bands of braided wire vulcanized into the tire base. See picture at the top. That fea- ture—which we still control—completely ended rim-cutting. We found that countless blow-outs were due to wrinkled fabric—wrinkled by curing on an iron core. So we final- cured all tires on air bags, shaped like inner tub Cured them under actual road conditions. That stopped this waste, but it adds to our tire cost $1,500 daily. We found that loose treads ruined (jOOD4YEAR No-Rim-Cut Tires With All-Weather Treads or Smooth many tires. So we paid $50,000 for a method to combat them, That patent method is now employed in every No- Rim-Cut tir We found that anti-skid treads too often meant. short-lived tires. | They centered strains at small points in the fabric. So we invented the All-Weather tread. A flat, double-thick tread, as smooth as a plain tread, but affording resistless grip. And that tread is now fast supplanting the plain tread. Done by Us Alone All these costly, mileage-adding fea- tures are used hy us alone. Nobody else huilds tires like No-Rim-Cuts. Nobody else cures on air bags. Nobody else so combats loose treads. Nobody else uses All-Weather treads. At first, when our output was limited we had to ask high prices for such tire: But prices came down as our output went up. Now many tires lacking all these features cost far more than Goodyears There are very pig reasons why No- Rim-Cut tires gained their matchless prestige. They have proved their econ- omy to hundreds of thousands. They will prove it to you when you let them, Won't you give them a chance when you next buy tires? THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Toronto, Canada Dealers Everywhere. Branches and Agencies in 103 Principal Cities. London, England (1488) Mexico City, Mexico Write Us on Anything You Want in Rubber. comicbooks.com