Life, 1914-04-16 · page 4 of 44
Life — April 16, 1914 — page 4: what you’re looking at
What you’re looking at
This page contains two elements: a cartoon joke and a subscription advertisement. The cartoon depicts a man in formal attire greeting an elegantly dressed woman and child. The humor relies on a meta-reference: the man claims they're "three weeks ahead of time" because this appears in LIFE's "Humorous Number," which shouldn't publish until May 7th (the "Fool's Number" reference suggests April Fool's timing). The joke is self-referential—it acknowledges the magazine's own publication schedule as part of the humor. Below, the "Now You're Safe" section is a subscription pitch encouraging readers to become regular subscribers, claiming the Humorous Number is exceptional and contains no poor content. The tone is lighthearted but promotional.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copr. Life Pub. Co. He: Yaas; we’re three weeks ahead of time. Sue: How can that be? He: Why here we are in the Humorous Number of Lire, and we ought not to come on until the Fool’s Number, May 7th. Now You’re Safe oy 9 * = 3 Enciosed It is now the fatal moment to become a reg- $ find One Det- lar (Canadian ular subscriber to Lire. We don’t very a sith seal tne often advise taking this step, but the soy err deer monte! Humorous Number is off the press ® and the Fool’s Number coming. This great number is a tribute to everybody connected with it. We positively -_ guarantee that there ene 0 gem aebesincat go} sa fied is not a bright 7 LIFE, 17 West ist Street, New York 43, line in it. Que Year $5.00. (Canadian $5.52. Foreign $6.04) comicbooks.com