Life, 1914-04-16 · page 3 of 44
Life — April 16, 1914 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an automobile advertisement**, not satirical content. It promotes the 1914 Moon Light Weight Six-50 car, manufactured by Moon Motor Car Company in St. Louis. The ad uses persuasive marketing language, encouraging potential buyers to experience the vehicle firsthand. It emphasizes quality engineering and component parts (Continental Motor, Delco ignition, Timken bearings, etc.), suggesting that understanding the car's mechanical sophistication would drive purchase decisions. The left sidebar displays detailed illustrations of these component parts—a common advertising technique to establish technical credibility and sophistication to middle-class readers of *Life* magazine. **No political satire or caricature is present.** This represents standard early 20th-century automotive advertising targeting affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Back of the Moon Light Weight Six-50 @ We wafit’ you to go into the background of the Moon— in additidny to seeing the car and riding in it. Seeing and riding wil make you want it—a thorough knowledge of the insides /of/the car will sell it to you. @ It's the very things you can't see that, in a large measure, really determine the satisfaction you're going to get out of your car. And even by looking at many of them you ¢ouldn’t tell just by sight what service they've got in them—what they'll be 6|months or 2 years from now. @ To Yuy,ihtelligently you've got to know what's back of the car in the shape of manufacturing care and conscientiousness and perfection of parts. “Could You Suggest Betterment Here? @ Were\you 'to have a car built to order, you would choose exactly/these parts because they're proved and conceded to be mechanically and efficiéftly perfect. There's No\Better_Motor — designed by ohne ‘engineers; built exactly accord- Timken Bearings t Joints — Spicer — universally ized. oe Standard Crank Shaft Bearings —with@arsons = |————__ @ Brown-Lipe Differentials ing that’ Gesign by the Continental Motor’ Co.)famous for its engines. Smooth, quiet, finished—weighs but 590 pounds. Detco_Startin; 3 years and stamped it-Oq i ef aes Taster" stands for the Dest in bearings. Transmission— Warner, four speeds ahead and reverse with direct on third — mounted on Timken Bearings—Warner stands first. Steering Gear — Warner — comment un- necessary. White Bronze — the fied by the United governments for use’ ings in naval vessels. speci- fand_ other peed bear- _ Differentials <=Brown * Lipe — you know e Fe bests The Curtains — Collins patent — they're Carburetor—Rayfield. Springs—Moon— noted for smooth, easy Tiding. The Complete Car—blended in the Moon factory—bodies designed and built in the Moon factory — all built for strength, beauty and harmonious operation. Torpedo, 4 Passenger Pa Streamline 4, $, 6 oF 7. Passenger Belce, Complete $2,250 Atl ears fully cavipped, Incloding Delco Flectric Lighting, Cranking ond Ignition ‘with avtomatic Spark advance The Moon Dealer in Your City will be glad to demonstrate Moon quality. If- there is no Moon man there, write us. Write for Catalog — handsomely illustrated, fully descriptive. MOON MOTOR CAR ee St. Louis, U.S. A. ries comicbooks.com