Life, 1914-04-16 · page 37 of 44
Life — April 16, 1914 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising content** for automobiles and automotive parts, with one small satirical cartoon. **The Cartoon:** The sketch at bottom left shows a poor boy telling a woman he came to see "what I might get if I hadn't lost my penny"—a gentle joke about childhood poverty and wishful thinking. It's sentimental rather than political satire. **The Advertisements:** The page features car and garage equipment ads typical of the 1920s automobile boom: Master Garage Pumps, Lexington-Howard vehicles ($1335-$2375 price range), and Thermoid brake lining. These ads reflect the era's excitement about car ownership becoming middle-class accessible. **Historical Context:** The "Safety First" section promoting reliable brake lining reflects 1920s concerns about automobile safety as cars became commonplace. The ads suggest selling points to car salesmen, indicating Life's audience included businesspeople and entrepreneurs. The page has no obvious political content—it's a commercial/lifestyle snapshot of prosperous interwar America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You Bid Adien to the Exertion, Trouble and Delay of Tire- Pumping When You Install the AST E GARAGE PUMP An actual necessity for every well-equi Private garage—a wonder. ful convenience that soon pays for itself in You'll sell yourself a Lexington “Four” at $1335 or a Howard “Six’’ at $2375 if you start out to learn what kind of men make these cars. the time and exertion saved. ier x po nde Sp lag ng = ier iB 3 i There is no better car, nor any better organiza- tion for making cars, than you'll find when you investigate the Lexington-Howard Company. 4 CYLINDER haps itmbehtbowell forvoutoest @ CYLINDER $2375 THE LEXINGTON- HOWARD COMPA » CONNERSVILEE. IND. | HARTFORD MACHINE SCREW CO. 488 CAPITOL AVENUE (Established 1873) HARTFORD, CONN. Safety Demands Brakes That Won’t Fail “WHAT DO YOU WANT, LITTLE noy?” “ NOTHIN’, MA'AM, I JEST COME TO SEE WHAT I MIGHT OT IF T HADN'T A’ LOST MY PENNY.” You can't be sure of your brakes unless your brake lin- ing is 100% dependable. That means : — first to dast. Brake lining iatsot Brake Lining—100% so: ergency is 100% perilous. To be dependable, brake lin- ing must give uniform gripping power clear through —not merely on the outside. Ther it remains reliable till worn paper-thin, Such is Thermo?d. Hydraulic compression is the reason Thermoid has the most uniform gripping power. It is not affected by oil, water, gaso- line, dirt. Ther- moid repre- sents 60 % more labor ains 50% more material, size for than the ordinary. Our antee—Thermotd will good—or we will. ‘ta pee. THERMOID RUBBER COMPANY, Trenton, N. J. ‘comicbooks.com