Life, 1914-04-02 · page 7 of 68
Life — April 2, 1914 — page 7: what you’re looking at
What you’re looking at
This is a full-page advertisement for Club Cocktails, a pre-mixed bottled cocktail product made by G.F. Heublein & Bro. (Hartford, New York, London). The ad features an illustration of a well-dressed man in formal attire holding a bottle, with prepared cocktails displayed on a table before an ornate interior backdrop. The tagline reads "A Bottled Delight." The sales pitch emphasizes that proper cocktails require aging—something home bartenders cannot achieve. Club Cocktails, the ad claims, are "accurately blended by experienced mixers" and made from "finest and purest old liquors," then aged professionally. The copy urges readers to "take a bottle home to-night," suggesting these pre-made cocktails offer convenience and quality that homemade versions cannot match.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
|A BOTTLED || DELIGHT AGooP COCKTAIL should be aged. Just as a punch, or a cordial, or a blend of fine whiskeys. But age is the ONE thing you CAN'T put into your own cocktails. CLUB COCKTAILSare aged in wood. They attain a mellowness, a fragrance, a delicious flavor in this way that is never found ina raw, hastily mixed drink—no matter how good its in- gredients, or how expert its maker. CLUB COCKTAILS are accurately blended by experienced mixers. They are made of the finest and purest old liquors. And then they are aged. Take a bottle home to-night. Your dealer has them—in all the popular varieties. G. F, HEUBLEIN & BRO. HARTFORD, NEW YORK, LONDON Importers of the famous A-1 Sauce aa If ia