Life — April 2, 1914 — page 7: what you’re looking at

What you’re looking at

# Club Cocktails Advertisement This is a full-page advertisement for Club Cocktails, a pre-mixed bottled cocktail product made by G.F. Heublein & Bro. (Hartford, New York, London). The ad features an illustration of a well-dressed man in formal attire holding a bottle, with prepared cocktails displayed on a table before an ornate interior backdrop. The tagline reads "A Bottled Delight." The sales pitch emphasizes that proper cocktails require aging—something home bartenders cannot achieve. Club Cocktails, the ad claims, are "accurately blended by experienced mixers" and made from "finest and purest old liquors," then aged professionally. The copy urges readers to "take a bottle home to-night," suggesting these pre-made cocktails offer convenience and quality that homemade versions cannot match.