Life, 1914-04-02 · page 67 of 68
Life — April 2, 1914 — page 67: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It promotes Nylo brand chocolates manufactured by the Nyal Company in Detroit, Michigan. The page features a photograph of a well-dressed couple in a swing, with the man offering chocolate to the woman—a romantic scene designed to appeal to Easter shoppers. The ad emphasizes product quality (fresh fruits, nuts, pure chocolate) and price ($0.60–$1.50 per pound). The key marketing angle is **distribution through drugstores**: the ad claims over 16,000 American druggists sell Nylo products and encourages consumers to look for the Nyal trademark. There's also a mail-order offer (10 cents for a quarter-pound sample). The only potentially satirical element is the tagline "Let this be a 'Nylo' Easter"—a gentle pun playing on the product name and the holiday—but this appears to be straightforward advertising copy rather than social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘| NYLO y be hed. |] the x | hocolate sed, | and | , XQUISITE in sweetness, delicious in flavor and absolute in purity. Centers of fresh fruits, carefully selected nuts and snow white sugar cream, and “wrapped round all’ a heavy thickness of the purest rich brown chocolate— : a confection of the highest quality, as wholesome as it is delicious. Sixty cents to one dollar and fifty cents a pound. j There are more than 16,000 of the best Druggists in America who sell ““ Nylo” Chocolates— There is one of them right near you—Look for the Nyal trademark (shown in the corners) on door or window. Let this be a “Nylo” Easter Send 10c, stamps or silver, to pay packing and postage. and we wal send you prepaid a ylo ocolates. Test and know. NYAL COMPANY, 1253 Jefferson Avenue, Detroit, Michigan full quarter-pound box of Assorte “Hea ot OE Look for the trademark on Sold only by Nyal Drug Stores—to door or window Where | protect you from substitutions—the " you find it, you find one of el Nyal Drug Store is ever high class. the best Drug Stores, comichooks.ceyn)