Life, 1914-04-02 · page 65 of 68
Life — April 2, 1914 — page 65: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings**, not political satire. The main content is a **Pyrene fire extinguisher advertisement** occupying the right half of the page. The ad uses fear-based marketing: it opens by describing the terror of hearing a fire alarm, then argues that while homeowners feel relieved when fire strikes a neighbor's house instead, they should protect their own property with Pyrene extinguishers—framed as inexpensive prevention against catastrophic loss. The visual metaphor shows a scale weighing a small fire extinguisher against burning houses, illustrating the tagline "A few pounds of Prevention outweigh tons of Neglect." The left side lists recently published books, mostly from Broadway Publishing Company. At the bottom is an unrelated advertisement for **Boston Garter** (hosiery), using a woman in silk stockings. There is **no political cartoon or satire** on this page—it's a commercial publication selling products and promoting books through standard early-20th-century advertising techniques.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ly: ce ving nart- ving- € its oth- that sinol it of tores, size Balti- mpoo. ing Books Received Light of the Soul, by L, W. Raison, M. D. (Broadway Publishing Co. $1.00.) The Dead Quickened, by Mary Berry Doyle. (Broadway Publishing Company. $1.00.) Brevity, by Davis. (Broadway Publish- ing Co. 50 cents.) Melzar, @ Tale of the Jericho Road, by ©. Van Beverhondt. (Broadway Pub- lishing Co. $1.50.) The Resurrection of a Heart, by Pol- hemus Westphal. (Broadway Publishing Co. $1.00.) Leaves from English Literature, by Mrs. Kate Lee Nichols. (Broadway Pub- lishing Co. $1.25.) The Jew, and Other Poems, by Frank Newell-Atkin. (Broadway Publishing Co, $1.00.) The Shadow of a Curse, by Sara Re- tecea Emrick. (Broadway Publishing ft Co. $1.50.) "i Voices in the Hills, by Fred Thaumazo. (Broadway Publishing Co. $1.00.) i} Webs of Wor, by Annie E. Wilson. | (Broadway Publishing Co. $1.00.) | Pleasure and Pain, by Rollin J. Wells. |} (Broadway Publishing Co. $1.00.) i Her Sacrifice, by Zelda Davies. a) (Broadway Publishing Co. $1.25.) When Virginia Was Rent in Twain, by Warren Wood. (Broadway Publish- ing Co. $1.50.) The Gospel for the Laymen’s Age, by Rev. Wm. Marion Sikes, B. D. (Broad- way Publishing Co. $1.25.) Four Months at Glencairn, by Kath- arine T. Obear. (Broadway Publishing | Co. $1.25.) | Seventy Times Seven, by Jennie Comrie Brown. (Broadway Publishing Co.) Ks | CS vw SO) ] WR i BY —s 2 = | A few pounds of Prevention outweigh tons of Neglect | OU hear the fire alarm, with thousands of other people, and ~ a little thrill of terror shakes you lest it be your home. _ But you are fortunate—it chances this time to be your neighbor’s instead of your own, After the thrill has passed, do you ask you! why you should continue to gamble with fate, staking your home against the trifling cost of protection? Consider the time and the love you have spent, aside from the actual cash outlay, in creating the sentiment of home which hovers over your hearth- stone. Nothing in the world could compen- sate you for its loss. Nothing could ever compensate you for the loss or injury of a single member of your household through fire. And the cost of protection, as it has been recognized by the best authorities and most careful investigators in the country, is the cost of a few Pyrene |, fire extinguishers. 1] i Pyrene is scientific, common-sense pro- | tection. Immediately on contact with |} heat the liquid is turned into a heavy gas- blanket which instantly chokes the |} flames. | If the fire is between partitions, or be- tween floors, this gas blanket crawls quickly to the flame and unerringly |) smothers it. Used by leading transportation lines, electric and manufacturing concerns ev- | erywhere. Write for “ The Vital Five || inutes,” free. Or ask your hardware merchant for the Pyrene Extinguisher. Weight 5 Ibs., 14 in. long, 3 in diameter | Yet the risk is constant. | i | | | PYRENE MANUFACTURING CO., 1358 Broadway, N. Y. Brass and Nickel-plated Pyrene Fire Extinguishers are the only one-quart fire extinguishers in- us cluded in the lists of Approved Fire Appliances issued by the National Board of Fire Underwriters 1 Alton Bridgeport Dayton Louisville OklahomaCity St. Louis : Atlant Ye i lade! 4 des Birmingham Cincinnati Duluth NewOrleans Pittsburch San Antonio ihe Boston Cleveland Jacksonville oll. Richmond York, Neb. des PACIFIC COAST DISTRIBUTORS: GORHAM FIRE APPARATUS CO., San Francisco, Los Angeles, Seattle nen. 114 Distributors for Great Britain and the Continent: The Pyrene Co., 29A Charing Cross Road, London, W. C. arly | Pin Sc and = ery 1 by r of Thé 1 by any. i em- jj) Holds Your Sock SmoothasY ourSkin was If you desire an unusually fine lice, garter buy the 50 cent grade A HANDICAPPED RACER comicbooks.com