Life, 1914-04-02 · page 58 of 68
Life — April 2, 1914 — page 58: what you’re looking at
What you’re looking at
This page is primarily **financial/corporate advertising and listing**, not political satire. **Left column:** The Astor Trust Company lists its officers and directors—wealthy New York financiers and businessmen (Vincent Astor, George F. Baker, etc.). This is a trust company advertisement targeting the wealthy. **Center:** An Arrow Collar advertisement promoting a new "standish" collar style for 25 cents. **Right side:** An Indian Motorcycle advertisement claiming superior hill-climbing and road performance, with an illustration of a rider on rough terrain and a separate image labeled "You can lead a horse to water, but you can't make him drink"—likely suggesting the motorcycle outperforms traditional horses. The page represents early 20th-century advertising aimed at affluent readers, with no political cartoon or satire present. The "horse to water" caption appears to be an oblique advertisement claim rather than social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i Sr po SEEM res his SSN Astor Grnst Compara OFFICERS E. C. CONVERSE, ALEXANDER MW. STEVENS, -e-President THOMAS COCHRAN, JR., ‘ice-President Hen ‘J. COCHRAN, 'ice-President BARKLEY WYCKOFF, JAMES, ESR. ‘TROWBRIDGE, Secretary HOWARD BOOCOCK, Treasurer CLIFFORD WILMURT, Assistant Cashier DIRECTORS VINCENT ASTOR, GEO. F. BAKER, ‘Chalriaan First National Bank STEPHEN BAKER, of the Manhattan Co. aco, B. “CASE, fice & Case, A THOMAS AS COCHRAN, Jr., ce Presidest EB a CONVERSE, President JOHN I, DOWNEY, Building Constrogtion ROBERT WALTON GOELET, FRANCIS L. MINE, President First National Bank RANALD H. MACDONALD, Real Estate EDGAR L, MARSTON, INDALE, SR MARTINOATE, a GATES W. McGARRAH, Mechanics & Metals Nat'l Bank CHARLES A, PEABODY, Insurance C: SEWARD PROSSER, ‘Presilent Literty National Bask DOUGLAS. ROBINSON. arcti D. RUSSELL, Pex ANDER Ht. STEVENS, ‘Vice-President BENJAMIN STRONG, Jr., ‘President Bankers Trust Co. CHARLES L. TIFFANY, Vice-President Tiffany & C3, THEODORE N. VAIL. Pres. American Tel. & Tel. Co. ALBERT i, WIGGIN, President Chase National Bank Trustee for Personal Trusts FIFTH AVENUE & 36 STREET, NEW YORK RROW COLLAR is an ultra smart style which correctly expresses the trend of fashion ¢ a for 06 CLUETT, PEABODY & CO. INC. Troy, N.Y. “Makers of ARROW SHIRTS ALL ROADS "ARE LEVEL ROADS TO THE Pnduan Motocycle “Rushing” a hill 1s an unknown experience to the Indian rider. “A twist of the wrist" silently gives the command to the mot more power. nd the power is there. It respond: stantly. “tne rider feele het cecutier *bite’? '—a thrilling, ‘asourtag sensation of the answering motor !- he speed deftly picks xe, 0D sw olcks wpe picks up_—without «moment's hesitation. ‘The steepest grade offer ne trouble to the Indlan-mounted man. Roush roads, too, mean to the Indian tourist. With his machine fitted with foot- ‘boards and that ‘pesnarble {imitable comfort feature, the Cradle le Spring Frame, shocks and jars are dispelled. Indian riding s smooth riding, whatever the condition of the Highway. With stupendous power—with perfected comfort devices—all roads are level roads to the Indian Send for the new 32-page catalog HENDEE MFG. CO. cr Drsebr ced Serva tone, SEE ETE 06 Sate St. Spring, Man, “YOU CAN LEAD A HORSE TO WATER, BUT YOU CAN'T MAKE HIM DRINK”