Life, 1914-04-02 · page 55 of 68
Life — April 2, 1914 — page 55: what you’re looking at
What you’re looking at
This page contains two unrelated items: a book review and an advertisement. **"Anthony the Absolute" Review** (left): Arthur Guiterman reviews a novel about romantic entanglement. The plot involves a wife (Heloise) who abandons her husband (Bully Crocker) for a musician (Anthony). The husband pursues them to Peking with murderous intent but ultimately kills himself. Heloise then forces Anthony to marry her. Guiterman criticizes the story as melodramatic and expresses sympathy for the wronged husband—a sardonic commentary on the novel's morality. **Gargoyle Mobiloils Advertisement** (right): This is a lengthy pitch for motor oil, featuring a lubrication chart for different car models (1910-1915). The ad emphasizes that proper oil selection is scientifically complex and specific to each vehicle model. It positions the Vacuum Oil Company as authoritative on the subject and encourages buyers to consult their chart and purchase original Gargoyle-branded containers. This reflects early automotive concerns about engine wear and lubrication efficiency.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Reviews Anthony the Absolute (By Samuel Merwin, The Century Co.) E operatic Heloise Should not have married Bully Crocker ; Averse to soft domestic ease, She scorned the rdle of cradle- rocker, A second Patti (oh, at least!), She did not care to be a mother; When Crocker raged, she hurried East With some anonymous Another. Friend Husband packed a carving-knife And followed fast, intent on wreak- ing His rage upon the erring wife Who now was all alone in Peking, But on his way he chanced to meet The Anthony who spins the story And told him all,—his hope’s defeat, His grief, his wrath, his purpose gory. This Anthony was steeped in lore Of sharps and flats and notes Carusic. He strayed to Peking, searching for The key to Oriental music. And there he found a lady who Could sing more notes than Kube- lik’s fiddle. 'Twas Heloise! (You guessed it, too?) She helped him solve the tonal riddle. Quoth Anthony when Crocker came, “Your wife: She's here. I, too, adore her. You'll give her up; I'll do the same. She has a Great Career before her!” But no! An onslaught Crocker made On Heloise; and, foiled by Tony, In his own heart he sheathed his blade And died, unmourned by wife or crony. And then, in spite—as you'll infer,— Of Anthony’s appeals for mercy, The widow made him marry her.— She must have been a perfect Circe! The hero seems a paler “ Queed”. Your pardon if I seem a knocker, But I’m a trifle jarred ;—indeed, My sympathies are half with Crocker. Arthur Guiterman, Your car starts in trim for 1914 How will it end? *“meane means "Gargoyle Motil ese Gargoyle. Mobilol The recoa neers doth pleavure and commercial vehicies Friction is relentless. It steals mileage that belongs to you. It means lost power, and worn metal. In the end it destroys all motors. . A canvass among New York repair shops showed that about one-half of the automobile engine troubles are caused by incorrect lubrication. Correct automobile lubrication is an intricate, scientific problem, Motors and feed systems differ widely. No one lubri- cating oil can be efficient for all cars, This is absolute, You selected a car that suits you. Now select an oil that suits your car. Your motor has approximately 1500 parts. To reach all friction points properly your oil must suit your motor. Words and claims cannot meet this condition. Your business sense must ask: “Who made the oil?” “How did they determine its fitness for my motor?” Throughout the world, the counsel of the Vacuum Oil Company on lubricating problems relating to every class of machinery is sought by engineers who must meet the most rigid efficiency standards. Lubrication with us is both a business and a profession. The Lubricating Chart, printed in part on the right, represents our professional advice on automobile lubrica- tion, It is a result of the most far-reaching and thorough study of automobile lubrication that has ever been made. LTE Bp E Tt was prepared after a careful analysis of the motor of cach make and model of American and foreign car. The oils specified have been thoroughly proven by prac- tical demonstration. For a number of years this Chart, which is annually brought up to date, has been the standard guide to correct automobile lubrication. Make a note of the grade specified for your car. Then make sure that you get it. It is safest to buy in original barrels, half-barrels and sealed five and one-gallon cans. Sce that the red Gargoyle, our mark of manufacture, is on the container. On request we will mail a pamphlet on the Lubrication of Automobile Engines. It describes in detail the common engine troubles and gives their causes and remedies. The various grades of Gargoyle Mobiloils, purified to remove free carbon, are: Gargoyle Mobiloil ‘‘A’’, Gar- goyle Mobiloil ‘‘B’’, Gargoyle Mobiloil ‘‘E”’, Gargoyle Mobiloil ‘‘Arctic’’. They can be secured from reliable garages, automobile It - supply houses, hardware stores, and others who supply e e lubricants. For information kindly address any inquiry to our near- CQ) 1 Ol Ss est office. A grade for each type of motor VACUUM OIL CO., Rochester, U. S. A. prancdes: y_Sbetialets tn the munstartere of igb-grade lbriants fr every slam of machinery, Obtalaahle everywhere la the world. ranches? DETROIT. Ford BU BOSTON. 49 Federa! St ¥ YORK. 29 Broad CHICAGO, Fisher Bid PHILADELPHIA, 4th & Chestout INDIANAPOLIS, Indiana Pythian Bid. MINNEAPOLIS, Plymouth Bldg. PITTSBURG. Puktes Bidd comicbooks.com