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Life, 1914-04-02 · page 54 of 68

Life — April 2, 1914 — page 54: what you’re looking at

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Life — April 2, 1914 — page 54: Life, 1914-04-02

What you’re looking at

This page is primarily **advertising** for Pears' Soap and Huyler's Chocolates, with two satirical pieces inserted. **"A Case of Lyssophobia"** mocks the Pasteur Institutes' rabies treatment. A Syracuse man was bitten by a dog declared rabies-free, yet died of "lyssophobia"—fear of hydrophobia itself. The satire suggests that Pasteur Institutes frighten people so thoroughly about rabies that fear alone kills them, causing "more hydrophobia than all the dogs in the world." **"Our Soul Exchange"** is deadpan satire attacking commercialized religion and spiritual charlatanism—likely targeting evangelical revivals or dubious "soul-saving" services popular in the early 20th century. It mocks the commodification of salvation, offering souls "as good as new" on "easy-payment plans," with bulk discounts and warranties. Both pieces exemplify Life magazine's satirical approach: attacking public health quackery and religious fraud through absurdist humor that exaggerates real contemporary problems.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Soap that All Soap Unmixed with Water Solid Value Water is cheap. That is why you get so much of it in common toilet soaps. Pears is all pure soap in every particle, so that although its first cost may be a trifle more than that of the ordinary soap, it lasts so long that its ultimate cost is very much less, Thus, as a matter of economy alone, it possesses undoubted ad- vantages over the low priced soaps, composed of water and low grade materials which injure the skin. Other Value Being waterless, Pears never dries up—never shrinks, It remains hard all through, in any climate, and will wear as thin as a sixpence. Another point of value is that being of such purity and efficacy in every particle, a very little of it gives a sufficient profusion of lather for toilet or bath, while in regard to cleansing and beautify- ing properties, there is nothing in the whole range of saponaceous products to equal Pears, which is matchless for the complexion. | Pears’ Soap The Soap That Lasts Twice as Long as Ordinary Soaps THE GREAT ENGLISH COMPLEXION SOAP A Case of Lyssophobia A case of lyssophobia in Syracuse has recently attracted much attention in the public press. Mr. J. E. Hub- bell, of that city, was bitten in the face November 20, last, while teasing a pet bulldog. The wound was im- mediately cauterized and later te- tanus anti-toxin was administered. The dog was examined by experts and declared free of rabies. No alarming symptoms developed until December 29, when Mr. Hubbell was seized with all the terrible indi- cations of hydrophobia and died a few days later. Physicians declare that the patient died of lyssophobia brought on from dread of hydro- phobia. —The National Humane Review. O Lyssophobia is the name. It has certainly developed hand- somely under the auspices of the Pas- teur Institutes—which do not pretend to “cure” unless you are treated be- fore the dog bites you. The institutes merely scare you into the disease. They cause more hydrophobia than all the dogs in the world. Our Soul Exchange EW souls exchanged for old ones. No reasonable offer refused. Remember, we are in the soul business for all time. The oldest established soul exchange in existence. Souls done over as good as new for a moderate price. New souls sold on the easy-payment plan. Suburban souls ‘a specialty. Bring your soul in and let us ex- amine it free of charge. Insured at nominal rates, Our soul saving department is in competent hands. Souls saved while you wait Groups of five at a liberal discount. Also family souls. No matter whether you think your soul is worth saving or not, step in and look over our line. She asa gift carries a message more clearly than words and as delicately as flowers. Preferences in flowers differ, a box of efée is universally eppreciated. Its gift is a subtle tribute to good taste, Each piece of «<4 is made as if our reputation depended on it alone. Chocolate-covered nuts and fruits, dainty bonbons and creams, little nuggets of flavor—e&4e is the candy word that always means deliciousness. Ste Bonbons and Chocolates and many other sweet things from <fpée are sold by <&ée sales agents (leading drug- gis everywhere) in United States and nada, If there should be no sales agent near you, please write us. vy 64 Irving Place, New York FRANK DeK. HUYLER, Pres. Ask for fhe Cocoa and <fghe Chocolat: at your grocer's 4 comicbooks.com