Life, 1914-03-26 · page 31 of 41
Life — March 26, 1914 — page 31: what you’re looking at
What you’re looking at
This page contains a short story about a wealthy railroad president experiencing existential ennui. Despite possessing vast fortune, power, and influence, he finds life meaningless because he's "conquered" everything worth pursuing. His only remaining source of interest is contemplating his own death—a dark meditation on the emptiness of material success. The advertisements below—for Weed Anti-Skid Chains and Kelly-Springfield Tires—use fear-based marketing typical of the 1920s-30s era, depicting anxious motorists imagining car accidents. These ads exploit safety concerns to sell products, contrasting sharply with the existential despair of the story above. Together, the page satirizes American consumer culture: the wealthy industrialist seeks meaning in material pursuits (and ultimately nihilism), while ordinary people are manipulated into purchasing safety products through manufactured anxiety. Both reflect the era's anxieties about progress and modern life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘lear iter. |) Rea Le . e328, oO SRP tek ae © BE FSS - « < The Etemal Quest “1 IFE is no longer interesting.” One of the greatest railroad presidents in the country sat in his private study, facing his wife. Every- thing that the world had to give was his. Millions of securities in his name, resting quietly in a safe deposit vault—country houses filled with gor- geous furnishings, looming in fashion- able localities—Legislatures bowing obsequiously—newspapers subserviently printing culogistic utterances—power. “What do you mean?” “Exactly what I say. The one ob- ject of life is progress. One by one I have conquered all the things that I desired to conquer, and now, too late, I discover that these things are lim- ited in their number. None. remains. Life is no longer interesting, because there is nothing left in it to tempt me, to appeal to my imagination. My or- dinary occupations are worn threadbare. My children have grown up and left me. Only you remain; but after all, unless two people who live together constantly can find something new to converse about, dull times come. This is no criticism of you, my dear. You are the best possible wife. We have run out of material. Nothing new develops which is worthy of con- versation.” “What do you intend to do?” “To dic.” His wife shuddered. “Horrible!” she whispered “How can you think of such a thing?” “Understand me. I do not mean the conventional suicide. That is too com- mon, too vulgar. But I shall slowly try to bring this about, by every means in my power.” “Why do you do this?” “Because it is the only interesting thing left. It is the one thing that awakens my curiosity, stirs my im- agination, gives me the old enthu- siasm. At this moment there was a knock at the door, and there entered a man- servant, of your car, disastrously shading ontheslippery turn ahead— You have neglected to put on You anxiously view the slippery turn ahead and have a mental picture of your car skidding into the school children. Stop nursing anxiety and coaxing calamity. For Safety’s sake —for your own peace of mind fully equip your car today with Weed azt-sxia Chains The Only Real Safeguard Against Skidding Setety demmemdethatell tires be equipped with Weed Chains. It doesn’t require the gift of second sight to see why this is true. Rubber slips—never grips. Rubber will agree to anything the road has to offer. It is the weaker element. It slides on wet pavements like a cake of soap rubbed on the moistened hands, Weed Chains are diamond hard—many times harder than their opposing element the pavement or road. Wheels equipped with Weed Chains automatically lay their own traction surface. Friction is effected without affecting the tires. They grip without grinding—hold without binding. No matter how muddy or icy the road, Rubber lacks the bite-and-hang-on they hold on like a bull dog, prevent ability to prevent skidding. side -skid and drive -slip. Weed Chains are attached without any jacks. You lay the chain over the wheel, with the hooks at the rear. Tuck the slack end under the front of the wheel. Run the car forward until the wheel clears the end on the nd. Draw the chains together, hook the hooks in the end links and the thing is done. Sold for ALL Tires by Dealers Everywhere Bridgeport, - - : Connecticut Manufactured for Canada by DOMINION CHAIN COMPANY, Limited— Heed Office: Shaaghnessy Bidg., Moctreal, Cas. ses . RI ets ETE BL Rows Rater Co., Denver, South'a Hawe & Woodseck Kelly-S Automobile Tires The man of discerning judgment demands that his clothes, his shirts, his shoes— even his cigarettes—be made by hand. Is there any wonder that he also demands hand-made tires and tubes instead of those turned out by the thousands in bulk? Kelly-Springfield Tires and Tubes alone meet the requirement. KELLY-SPRINGFIELD TIRE COMPANY Branch ofies ta New York, Chines, Phiadeoh, Beson, Se asia Tia Ham Tie & Rother Co. Coleman, Ono td., New Orleans, La. 1 Rubles &Sapely Co. indianapolis ‘Olmsted Gos nes Srecsans TS He had been in constant attendance upon the great railroad president for nearly thirty years. His wrinkled face, his stooping body, denoted a feebleness that was accentuated by his sorrowful manner. He bore letters on atray. After placing them on the table, he paused. “Could I see you alone for a mo- ment, sir “ Certain! The lady withdrew. “What is it, James?” ringfield Cor. B’way & 57th St., N. Y. Detroit, Cincinnatl, San Francisco, | ‘Seattle. Artanta, Akron, O. |