Life, 1914-03-19 · page 3 of 44
Life — March 19, 1914 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial content or satire. It promotes the Gray & Davis Starting-Lighting System for automobiles. The ad displays a 48-page instructional book about electric starting and lighting systems, marketed to car owners and potential buyers. The copy emphasizes that the book explains complex automotive electrical systems in "plain language" with diagrams and illustrations. Gray & Davis positioned themselves as innovators—the text notes they produced "the first practicable electric lighting system for motor cars" and that their system was adopted by "leading cars in every price class." This reflects early 1900s automotive marketing, when electric starting was still a relatively new technology requiring consumer education and brand differentiation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tae The Gray & Davis Starting- Lighting System will be found on feading cars in every price class. Twenty different manufac- turers have adopted Gray & Davis. lamps as standard equipment. The Gray & Davis 6-volt Starting-Lighting System was designed and is built under the supervision of one of America’s leading clectrical engineers. Send for this Book on Automobile Starting and Lighting A 48-page book which tells in plain language all about electric starting and lighting. It gives necessary information of value to every motorist, and is beauti- fully illustrated in color. If you intend purchasing a car, get the facts concerning electric equipment. £ you now own an automobile you'll be interested in the Gray & Davis system and you'll enjoy the story of how starting-lighting systems are ma ut perhaps your interest in motor cars is more technical. If so, you will be particularly pleased with the diagram showing the entire system placed on a chassis, illustrating clearly the inter-relation of all units and the simple system of wiring If you require lamps—better illumination for the car you now have—this book shows and describes the famous Gray & Davis lamps. The information in this book is based on 18 years of specialization in the pro- duction of automobile equipment. It comes from the designers and builders of the first practicable electric lighting system for motor cars. Free on request. Be sure to send for your copy. GRAY & DAVIS, Inc., Boston, Mass. comicbooks.com