Life — March 19, 1914 — page 2: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the 1914 Moon Light Weight Six-50 car, manufactured by Moon Motor Car Company in St. Louis. The ad uses a rhetorical device ("How Would You Better This Car?") to highlight the vehicle's features and quality components. It emphasizes the Continental motor, Delco electrical system, Warner transmission, and various comfort features like Dutch upholstery and disappearing seats. The illustration shows the car in profile with stylized leaves blowing from its exhaust—a visual metaphor suggesting speed and performance. This is period marketing copy typical of early automotive advertising, listing mechanical specifications and amenities to appeal to potential buyers.