Life, 1914-03-19 · page 2 of 44
Life — March 19, 1914 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for the 1914 Moon Light Weight Six-50 car, manufactured by Moon Motor Car Company in St. Louis. The ad uses a rhetorical device ("How Would You Better This Car?") to highlight the vehicle's features and quality components. It emphasizes the Continental motor, Delco electrical system, Warner transmission, and various comfort features like Dutch upholstery and disappearing seats. The illustration shows the car in profile with stylized leaves blowing from its exhaust—a visual metaphor suggesting speed and performance. This is period marketing copy typical of early automotive advertising, listing mechanical specifications and amenities to appeal to potential buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Corright is Eagund and tee B Light Weigh \ Six-50 Standard Torpedo, +Panenger Touring, §-Pasenger Price, Complete $2,150 Streamline 4, 5, 6 of 7-Passenger All cars fally equipped inclading Delco Brectric Lighting, How Would You Better This Car? blended into a whole. @_ You've got to judge a car by its parts and by the way those parts are Now, here are the main part features of the Moon Light Weight Six-50. @_ The Continental Motor Company build the Motor. It is the best they can build, their latest product and built especially for us. You know what “Continental’’ stands for. gest a superior system? @, This motor is built to embody the Delco Starting and Ignition system. Can you sug- , Then, the motor is built to take our tire pump—an up-to-date car without a tire pump would be a good deal like a Solid Vestibule Train without a Dining Car. improved upon? @, We use the four speeds ahead and reverse Warner Transmission—can this unit be Note These Moon Features Easy Drive Features Left-hand drive and center control. Four speeds ahead and reverse with direct on third. Instrument board under cowl. Appearance Features Extremely large doors. Special wind shield designed as part of cowl. Clear running boards. Gasoline tank and tire cartiers in rear. Comfort Features and Convenienc. Both front doors opening—extremely large. Our own type of Dutch upholstering, “fits the back."* Disappearing seats. Motor tire air pump. Moon springs—they take the bumps out of roads, Yale lock on switch control, locking car against theft. Portable light. Cranking and Ignition with automatic spark advance. Low swung body. Gauge on gasoline tank. Note the Names of Parts Makers Continental Motor Mfg. Co. makes Brown-Lipe differentials, the engine. Parsong white beonze ia crak shaft Delco electric Ughting, cranking bearings, and ignition. Warner transealasion. Tiooken beatin ‘Colling cursing, Spices joints. ‘Moog Construction. ‘Atter reading—can you eay anything but “Moon”? Send for bandsome catalog of Light Weight Sixes—it is free. The Moon Dealer in Ycur City will gladly demonstrate Moon qeality. If there is no Mova man there, write os MOON MOTOR CAR CO., St. Louis Jie Preside: comicbooks.com