Life, 1914-03-12 · page 33 of 44
Life — March 12, 1914 — page 33: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It promotes Detroit Steel Products Co.'s automobile springs. The ad addresses a practical concern for early 20th-century car owners: springs were critical components that absorbed road vibrations and stress. The headline "Save Your Car From Road Rack" appeals to durability-conscious buyers. The advertisement emphasizes Detroit Springs' superiority through claims of specialized engineering, rigorous testing, and a two-year guarantee. It notes the product is used by major American manufacturers (an "Honor Roll" endorsement). A notable feature is the **self-lubricating cups** on spring leaves—presented as exclusive technology that prevents squeaking, distinguishing this product from competitors. The page includes technical details about heat-treatment and testing procedures, plus a photograph showing expert workers hand-"fitting" leaves with precision tools, emphasizing craftsmanship and quality control. This reflects the era's emphasis on mechanical reliability and the marketing of industrial-grade automobile components to consumers concerned about vehicle longevity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
p—i-corendh, Saar Ate ge ts “HH iy Fp Fp ay ping Myc Winton Ave Are LAve [Ave [Are [Are LAve Save Your Car From Road Rack Springs are not merely a matter of comfort—they are one of the most vital factors in the life and durability of the car. Springs take the shocks—the vibrations, the stresses, the thrusts from the frame, the radiator, motor shaft, transmission and tires. The better the springs the more they save your car, The making of perfect automobile springs is such highly specialized work that car manufacturers find it expedient to purchase from the best equipped spring engineers, designers and makers. Our list of patrons is an ‘Honor Roll’” of the fore- most American manufacturers, As in all manufactured products, there is a standard of excellence representing the highest development of the spring industry. That standard is RESILIENT Garr, gs > =SELF-LUBRICA From the selection of the ore that is to make the steel to the final tests, every Detroit Spring is given careful supervision and inspection by some of the greatest experts in the country, Every Detroit Spring is especially designed tor the make of car to which it is to be fitted. It_has its individual, three-fold heat-treatments, determined by the Detroit Steel Products engineering corps. It is given tests specified by these engineers, and when it is finished, it is truly a part of the car for which it was made, even to the composition of the steel. Detroit Springs are Guaranteed for Two Years. Three final tests are given Detroit Springs, which subject them to far greater strains than they are likely to get in actual service. ‘Their resiliency is proved, their hardness, strength and elastic- ity. They are, therefore, guaranteed against settling and breakage the twin troubles of every car-driver. ING the leaves of the spring to- Look for the Sell Catieatee: Cups. On the ends of each leat F gether is one of the mort delicate are small lubricating cups filled with a long-lived lubricant which Paycspect{n.grine making. The experts is spread between the leaves as they rub one upon the otker, “feeling” through the pincers. This is @ feature found in no other springs and forever pre- ‘These men “6t” the leaves more accu- vents squeaking. ately than any Eeectine could possibly ed Write for our new book, finely illustrated, telling the fact- upon perfect Sitting depends much of story of Detroit Springs.” the realience, lle and strength of Detroit Steel Products Co. 2254 E. Grand Boulevard Detroit, Michigan Also Manufacturers of izui= Harvey Friction Spring Gear, D. S. P. Drop Forgings, etc. comicbooks.com