Life, 1914-03-05 · page 49 of 60
Life — March 5, 1914 — page 49: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements**, not political satire. The main content includes: **Maillard Chocolates ad** (top left): A straightforward luxury candy advertisement emphasizing 60 years of quality. **Pyrene Fire Extinguisher ad** (center/right): The largest ad, featuring a photograph of a man holding a fire extinguisher. It appeals to domestic safety consciousness with the tagline "Love's first duty is protection," urging homeowners to consider fire risk. This reflects early-20th-century consumer anxiety about household fires. **Listerine mouthwash ad** (bottom left): Standard hygiene advertising. **"Mid-Ocean" humor section** (bottom right): Brief satirical exchanges about the Titanic disaster, with dark jokes about insufficient lifeboats and the band's final song. This references the 1912 sinking. The page shows how magazines blended commercial advertising with light humor and social commentary typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bonbons #2. Chocolates The “Quality” of Maillard 'HE name of Maillard has te 3 ; ; P ATER they’re gone stood for quality, ex- = cellence and distinction in when you are all candies for over sixty f ; alone aud tie aon the ears. It is upon the : “Quality” of all their pro- phar welgns upon ate ducts that Maillard’s world- eart returns, the wide reputation and. pre-. \ knowledge of what ee ea ; might have been prevent- Matard Candin pated tn, French a (fxcinsiee deporte. Filled and ready BR ed by a _Pyrene Fire Witcon te at farts Gad etl rr thas Coes Extinguisher tortures d Pyrene liquid ts the / you. — ; Fusher of toch It is every man’s res known to science. 1 Ate) duty to consider se- FIFTH AVE. AT 35TH ST... NEW YORK riously for five minutes the possibility of fire in his home. Love's first duty 1s protection. \t is your duty to know what Pyrene is—a scientific fire fighter, of convenient size—easily operated. Pyrene in the home is a preventer of panic, of loss, of those disfigurements and tragedies which leave rooted sorrows. It goes after the fire between partitions, under the floor, and in other inaccessible places, like a ferret. Promptly extinguishes vicious gasoline, oil and electrical fires; bs a non-conductor of electricity and does not injure the most delicate fabrics. Write our nearest office for convincing evidence in booklet form, “The Vital Five Minutes,”’ free. PYRENE MANUFACTURING CO., 1358 Broadway, N. Y. Brave aud Nickel-plated Pyrene Fire Extinguishers are the only one-quart fire extinguishers in- claded in the lists of Approved Fire Appliances issued by the National Board of Fire Underwriters Louisville Oklahoma City St. Louis Memphis Philadelphia St. Paul Milwaukee Phoenix Salt Lake City New Orleans Pittsburgh San Antonio Norfolle Richmond York, Neb. << * . PACIFIC COAST DISTRIBUTORS: GORHAM FIRE APPARATUS CO., San Francisco, Los Angeles, Seattle BY GUM! MEBBE THEY BE, BUT—— Distributors for Great Britain and the Continent: The Pyrene Co., 29A Charing Cross Road, London, W. C. Mid-Ocean “Are there enough lifeboats for all the passengers?” Use it every day ISTERINE is an agreeable antiseptic mouth- wash that keeps ‘the teeth and gums sweet and healthful and neutralizes breath odors. Listerine is as necessary for the complete toilet of the mouth as the toothwash. All Druggists Sell Listerine, LAMBERT PHARMACAL COMPANY, St. Louis, Mo. “Are there life preservers for every- body?” “Well, hasn't anything been done in preparation for shipwreck?” “Well, the band has learned to play ‘Nearer, My God, to Thee’ in the dark.” —The Masses. “Reapine is thinking with some one else’s head instead of one’s own.” comicbooks.com