Life, 1914-03-05 · page 46 of 60
Life — March 5, 1914 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertising** from circa 1914, with minimal satirical content. The main advertisements promote: 1. **Club Cocktails** (Heublein & Brother) — emphasizes precision mixing ("made-to-measure, not made by guess-work"), appealing to sophistication over improvisation. 2. **White Dress Materials** (James McCutcheon & Co.) — catalogs imported fabrics from France, Switzerland, Germany, and England for spring/summer 1914, targeting wealthy female consumers. 3. **Astor Trust Company** — banking services positioned as convenient for out-of-town clients. The only apparent satirical element is the illustration captioned **"The Hand of Esau and the Voice of Jacob"** (bottom right), showing a figure at a desk. This biblical reference suggests deception or hidden identity — perhaps mocking someone's true nature versus public persona — but the specific target is **unclear** without additional context. The page reflects pre-WWI American consumer culture and advertising aesthetics rather than sharp political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘O matter how good the whiskey—or the gin or Vermouth—you put in your cocktail, the result is disastrous to pride and palate—if they are propor- tioned by guess-work. Club Cocktails owe their smoothness and delicious flavor to exact and accurate mixing—and to their aging before bottling. A good cocktail is made-to-measure, not made by gucce-wnk. All the popular kinds—at your dealer's G. F, HEUBLEIN & BROTHER New York Hartford Imported White Dress Materials Spring and Summer 1914 White Fabrics will undoubtedly be very this coming season, and we have therefore imported a very large col- lection. The assortment contains every new weave of im- portance produced by the leading manufacturers of France, Switzerland, Germany and England, as follows: Plain Crepes—40 to 45 inches wide; at 50c. to $1.75 per yd. Fancy Crepes (75 styles)— From small pin dot to the most elaborate embroidered designs; 40 to 45 inches wide; at 65c. to $3. per yd. Eponge Rice Cloth—Ratines, Whip Cords, in light, medium and heavy weights; to 50 inches wide; from 85c. to $2.25 per yd. Embroidered Net—Various designs, 46 taches wides at $2.25 per yd. English and French Piques —Soft’ finish, various size cords; 27, 32, 36, 43. and 50 inches wide; at 40c. to $1.25 per yd. Dimities, Swisses, Voiles, Repps Poplin, Ottoman, Cords, Madras, “Satin Broche™ Cheviots, Chiffon lainsoo! Pern pom cee a Samples of any of these lines mashed upon request James McCutcheon & Co. Fifth Ave., 33d & 34th Sts., N. Y. Tom Le Ej EI ES S555 TOS Your Bank Account whether you live in New York City or elsewhere, will prove ot advantage in many ways if carried in the Astor Trust Company, in the heart of the great terminal, hotel, theatre and shopping district. It will afford you an excellent means of identifying yourself and most convenient finan- cial headquarters, to which you can look for safe deposit accommoda- tions, Letters of Credit, Foreign Ex. change, advice as to investments, and all other banking facilities. I yoa live oat of town you will be saved the trouble and expense of buying money orders or bank drafts to pay New York ‘accounts, and your cheques will not be subject to deduction for exchange. ‘We allow interest on balances subject to cheque and issue certificates of deposit upon which we pay a higher rate, by mail is sis and cary, We poner dylan hem ple Sidecar oe Trustee for Personal Trusts FIFTH AVENUE & 367 STREET, NEW YORK CITY stroy Tecer Yo anew prstce indestr Your | Usage, re you trave “THE HAND OF ESAU AND THE VOICE OF JACOB” comicbooks.com