Life, 1914-03-05 · page 3 of 60
Life — March 5, 1914 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satirical content** — it's a straightforward **diamond sales advertisement** from Jason Weiler & Son, a Boston diamond importer. The page promotes direct mail-order diamond purchases, claiming to offer 20-40% savings versus retail jewelers' prices. Various diamond rings are pictured with prices ranging from $32 to $576. The Statue of Liberty illustration is purely decorative, meant to evoke American patriotism and legitimacy for the business. The "Diamond Book" offer promises free information on diamond selection and pricing. This represents early 20th-century mail-order retail marketing. There is no satire or political commentary present — it's a genuine commercial advertisement using period design conventions and patriotic imagery as sales tools.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE BUY DIAMONDS pmrecr From Jason Weiler & Son, Boston, Mass., Lead- ing Diamond Importers and save 20 to ea on retail or your jewelers’ prices. ae R over 36 years the house of Jason Weiler & Son of W* ‘ immediately on receipt of Boston has been one of the leading diamond importing S Fier name end adres concerns in America selling to jewelers. However, a < = Buy Diamonds wahour large business is also being done by mail now direct with CAS NS Paying Retail dealers’ customers at importing prices! Y% re ca aed a Here are some of the diamond offers—direct to you by buy diamonds. mail—which clearly demonstrate our position to name A, ; Tells how they prices on diamonds that should surely interest any present wh are mined, cut and ive dit = marketed This or prospective diamond purchaser : book shows weights, _ sizes, prices ($10 to $10,000) and is considered authority, It illustrates diamonds 1 Hiseret Sam acl moe This t genuine diamond 7 nd pateain on , i \ of i He comms decrioe erteetiy % carat $65 ent bet ladies’ prec nee ‘ “ag Ae . } $100,000 cut; Mounted in ladies’ or men's This carat denuine diamondizot Mk. solid gold setting. Our $96 yy collec- style Idk solid gold setting. great brilliancy and verfectly cut. price, direct to youby mail 97 O- st tion. Our price, direct to you $32" — Mounted in ladies’ or men's sivle f you ove dsplicate this ring for less y mail. Mk.solid ¢oldsetting. Our $65, 2, en price, direct to you by mail POD- you om duplicate tl ng a tee ym $85.00 send it 'ack and money wil oe relucded. 2 carats $310 This2 carat genuine diamondisof | Banquet Ring $123 greatbrilliancy, Gne color and per- | Twenty-one cenuine perfect-cut fectly cut, Mounted in ladies’ or | diamonds, set in solid platinum. men's atyle Ik. solid gold sct- i 123. tse." Our price direct °$ toyou sees 3 ie font ane E fest ee your Jewcler” cam duplicate this tun send (none I fay tor Ness thas $725.00, send It th SO Send Rt back ant money — O25, ta money wl be retuned. IT IS NOT NECESSARY TO SEND MONEY IN ADVANCE I you are interested in any of the above direct diamond quotations, or the hundreds of others, which we illastrate la our Diamond Book (a copy of which we will end you FREE) thea write us TODAY. We will tend to your Beak or an Express Company a sclzction of diamonds for your approval. You will be wader bo obligation to purchase any of them. We pay all express or mail charges, both ways, whether yor purchase or not. Our Diamond guarantee goes with every purchase, guarantecin, jor all time. Money refunded in full if not entirely satit Ly | 371 Washingt on, ' | Diamond Importers Sffiee 1876 ~*="- Foreign Agencies — Antwerp and Paris comicbooks.com