Life — March 5, 1914 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **cigarette advertisement**, not political satire. It promotes "Fatima: The Turkish Blend Cigarette" featuring an exotic, orientalist image of a woman in Turkish dress with a headscarf and veil. The ad copy claims "All America is now smoking this pleasing Turkish-Blend—must be that it gives better satisfaction. Have you had the pleasure?" **Context for modern readers:** This reflects early 20th-century marketing that exploited "Oriental" imagery to sell products as exotic and desirable. The gendered, stereotypical depiction of a Turkish woman was standard advertising practice then. Such portrayals—romanticizing and exoticizing non-Western cultures through female figures—would be considered offensive today as perpetuating colonial-era stereotypes and objectification.