Life, 1914-02-05 · page 42 of 44
Life — February 5, 1914 — page 42: what you’re looking at
What you’re looking at
This is primarily **advertising copy**, not a political cartoon. It's a promotional page for *Vanity Fair* magazine's February issue. The page promotes *Vanity Fair* as a sophisticated, comprehensive lifestyle magazine—distinct from specialized publications covering only Stage, Sports, Art, or Fashion. It emphasizes the magazine's appeal to educated, leisured readers interested in culture (opera, theater, letters), leisure activities (horses, golf, motors), and refined fashion. The text references a **Leyendecker cover**—likely J.C. Leyendecker, a prominent illustrator of the era known for glamorous imagery. The page includes a subscription coupon offering six months for $1 (versus 25 cents per issue), a common promotional tactic. The diagonal text on the left appears to be subscription details or address information, though partially obscured. **Context for modern readers**: This reflects early-20th-century American magazine culture, when *Vanity Fair* positioned itself as the arbiter of sophisticated taste for the affluent, educated class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jo Shis is the covert of the February VANITY FAIR HERE are magazines about the Stage, there are magazines about Sports, there are Art magazines and Fashion magazines— but there is only one Vanity Fair! GEE for yourself. Get a copy of the February number on the nearest newsstand. (You can’t miss the Leyendecker cover.) Run through the pages and see if it isn’t just the kind of magazine you have long considered a welcome possibility. E you like the great English weeklies—if you enjoy unusual photo- graphs of unusual people—if you care for the lighter and more enter- taining style in writing—if you are at all interested in horses and dogs and motors and golf— if you want the best fashions for women, but not too many of them—if you have been looking for a trustworthy guide to the best of the Stage, of Opera, of Art and of Letters—then you will like Vanity Fair. Perhaps you are already acquainted with Vanity Fair. In that case you will be glad to know that the February number is now on the newsstands. Or, if you have not yet looked over a copy of the new magazine, you will find in this num- ber an excellent example of the pleasure that is before you. Better Still— aEAk off the coupon at the corner here and let us send you not only this February num- ber, but the five that follow. The regular price is 25 cents a number, but you may have a special six months’ “‘try-out’’ subscription for $1 by using the coupon at once. PETER J. CARRY, PRINTER comicbooks.com