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Life, 1914-01-22 · page 35 of 40

Life — January 22, 1914 — page 35: what you’re looking at

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Life — January 22, 1914 — page 35: Life, 1914-01-22

What you’re looking at

This page is primarily **advertising and promotional content**, not political satire. The top half features a **Kelly-Springfield Automobile Tires advertisement** alongside a dialogue about luxury fur sables. The tire ad uses a quality-over-quantity argument ("we prefer to make fewer than most makers"). The fur conversation satirizes **upper-class conspicuous consumption and sales-clerk deception**—a salesman and his assistant ("Skinnem") vaguely discuss "American sables" from Alaska and the Adirondacks, implying exclusivity and high fashion while dodging questions about what these furs actually are or why they cost $350 (substantial money in 1914). The humor lies in the customer's naive acceptance of luxury marketing speak. The bottom half promotes **The Century Magazine's February 1914 "Midwinter Fiction Number,"** featuring stories by H.G. Wells ("The Last War in the World") and articles on world politics and theater. A subscription coupon encourages readers to sign up before February 20. The small illustration (captioned about a bottle) appears unrelated to the main content—likely filler or part of another advertisement.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Automobile Tires Of course we could make more Kelly-! -Springfield Tires and Tubes. Rembrandt and Rubens could have painted more pictures, too. But they wouldn't have been such good pictures. We prefer to make fewer than most makers and to be glad E Kelly- Springfield to have made every one. sables—genuine Alaska sables—only three hundred and fifty the set.” “Alaskan sables—how interesting! I didn’t know there were such animals —in Alaska. But, of course, they Ii the cold climates anywhere, I suppose.” “Yes—and we have the Adirondack sables, too. Celestine, slip on that Adi- rondack—eleven—A, There you have the whole animal—the hind claws and the tail around one shoulder and the head and the fore claws over the other. And you can turn them round and wear them the other way if you like—” “Are there Catskill sables, too?” “Tf there are we don’t carry them— but you won't regret it if you get a set of these Alaskas—nothing dyed about that fur—nothing manufactured about them tails! You'd think that animal was really living.” “ Mercy—I hope not! I'd be awfully afraid to meet a live Alaska sable. I don’t know a thing about them. Could you tell me why they are three hundred and fifty a set? They must be ex- tremely rare!” “ They're the very top notch of fash- ion, I can tell you that—and they de- serve to be! Look at that gloss—and if that bunch of heads and tails and claws don't make you think of a forest— tell you about them—sure. Oh, Mr. Skinnem—Mr. Skinnem—please— Madame would like to know about these American sables.” Mr, Skinnem approaches graciously. “They are the most beautiful furs of the year, Madame. We cannot sup- ply the high-class demand, Our skins are taken by our own hunters—yes— er—yes—er very picturesque, indeed! Danger—oh—er—I wouldn't go so far as to say there was danger. Of course we employ only experts!" “IT didn't know there were any American sables. It is very stupid of me. If I pay three hundred and fifty for a set I should like to know more about them, otherwise— “Turn the other side, Celeste, so Madame can see the tails falling to the waistline in the back. How’s that— ch uu say the sables are really——” -COMPARY Cor. B’way & 57th St., N. Y. dephis. Hoston. St. Lovis, Detroit, Cincinnatt, San Francisco. Ba fal Charicvon, 5 fVEHY TIME T ior ON HIS TUMMY THE AILS Pe: K. & S. Auto Tire Co., Limited, Toronto, Can. GOES PACK IN THE BOTTLE Midwinter Fiction Number of The Century Contains six stories. Among them are “The Last War in the World” By H. G. Wetts A thrilling and prophetic tale of great imaginative power, which is also one of the most potent argument> yet written against war. “The Temple of the Countless Gods” By Joun Lutuer Lone A tender story of love and self-sacrifice. Its scene, like that of the same author's “Madam Butterfly”, is set in modern Japan. Other articles included in this Richly IMlustrated February Century: “The Mexican Menace” By W. Morcan Suuster the authority on world politics, author of “The Strangling of Persia” “The Theatre of Yesterday, Today and Tomorrow” By Sir Jounston Forses-Ropertson How to Catch “‘ The New Spirit of the Century’’ You must not be without The Century in 1914. Send in the coupon below before February 20 (publication date of the March number). Your year’s sub- scription will begin with the splendid February “Midwinter Fiction Number”, and you will receive atso the November, December and January numbers, which have made so marked an impression upon the reading public. NOT GOOD AFTER FEBRUARY 20 Tur Century Co., Union Square, New York. I enclose $4.00 to take advantage of your special 15 months’ offer beginning November, 1913, first number of volume 87. comicbooks.com