Life, 1914-01-22 · page 34 of 40
Life — January 22, 1914 — page 34: what you’re looking at
What you’re looking at
This cartoon satirizes the absurdity and pretension of high-end fur fashion shopping. The saleslady manipulates a wealthy customer through snobbery and reverse psychology, dismissing perfectly expensive furs ($500 sets of moles) as "terribly passé" while promoting others as fashionable. The satire targets: 1. **Fashion's arbitrary standards** - What's desirable changes yearly without logical reason; the saleslady admits furs are expensive yet deteriorate quickly ("looking awful ratty"). 2. **Class-consciousness marketing** - The saleslady uses dismissive language ("not good class," "sporty-looking") to shame the customer into buying what she recommends. 3. **Consumer gullibility** - The customer is persuaded to abandon her preferences based purely on the saleslady's pronouncements of style. The title's irony—"the last shall be first"—suggests that yesterday's fashionable furs become today's rejects, reversing their value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don’t Go Barefoot Around the Room Get the “Comfy” felt slipper habit. Slip into your “Comfys” and save your bare feet. Keep a pair at your bedside, in your sang a carry a pair in your grip. Kicl into them; year heinea the bath and around the room until you are ready to put on your shoes. If your dealer in men's wear of shoes does not have “Comfys” ask him to get them for you. for Catalogue 31. Dealers: Send for Catalogue L. and let us tell “Solid Comfort you about adding this line to your men's Department.” Only the “Comfy: are felt _ Daniel Green Felt Shoe Company 120 East 13th Street, New York ‘Sole makers of “Comfy” footwear Finest Resort Hotel In the World The Absolu' Has been built at Sunset Mountain, Asheville, N. C. tely Fireproof. An old-fashioned Inn—walls five feet thick, of granite boulders. Water from slopes of highest mountain east of Rocki plied Ge milk and cream sup: exclusively by Biltmore Dairies, on estate corge W. Vanderbilt; finest golf links in the South adjoin Hotel, Write for rates and Booklet R. Sunset Mountain, GROVE PARK INN Asheville, N. C. HARTSHORN SHADE ROLLERS Bear the script name of Stewart Hartshorn on label. Get “Improved,” no tacks requi ‘ed. Wood Rollers’ __ Tin Rollers Do You Need a Stimulant? Iton’s Crys tal Spri ng Rum IS BEST. PLOTS tanrrrceePLAYS You can write each plot. W vious experien Manufacturers now paying $25 to,$100 for sell them. fe teach you how to write an No pre- necessary. ils, ‘Write now for free detail ASSUCLATED MOTION FICTURE SCHOOLS, G74D Steridan Read, Caleage Open All the Year! ATP lGEIES And the Last Shall be First The fur department of a fashionable shop. The saleslady and the customer are discovered in conversation while the beautiful model parades before them draped in the skins of the wild and the worse-than-wild. “I SHOULD like to see some of the Scotch moles.” “The moles are not good class this year, believe me, Madame ; I gave away a moleskin muff I had myself last week. They're terribly passé. “Why, some of them are five hun- dred a set!” “Yes, and they don’t wear a month till they get looking awful ratty—it's all the sables this year.” “The pointed fox are rather pretty, 1 think.” “Yes—but the points fall off some- how on the dead skin. No, it’s not truc they're glued on. But you take a sable, it’s always a sable, and I——" “What's that black and white zebra- looking muff—that sporty-looking one with the tassels?” “That's civet cat—but take it from me, it’s most ordinary—you like it— oh, very well. Celestine, Madame would like to have you put on the cat— black and white thirty-two’s. Reminds you of a circus, doesn’t it? You see at once the difference between the sable—and that hearth-rug look, don’t you? Mink—oh, mink is all right for an old lady—but mink is losing in value all the time while sable is going up. Seal—Celeste, bring out the seal— ha—ha—ha—excuse me, but there many seals on the market now, Madame—the Alaska, the Hudson Bay the Coney —ha—ha—yes—everyth but the Bay Ridge and the Bronx— and you can’t tell one from the other.” “TM look at some ermine, if you please.” “Celeste, bring out the French ermine with the tailettes. Very nice for evening, of course, but do you know, ma'am, between you and me~ it always reminds me of a baby car- riage rug—no style to it—no punch to it—nothing about it suitable for any- thing but infants’ wear. Ha—ha—ha— we call the ermines—bide-a-wees—ha— ha—ha!” “How are the Persian lamb sets?” The beautiful model comes back in Persian lamb, looking like a state hearse. “Rather sad looking, Madame, un- less you were in mourning or contem- plated any bereavement. Give me something with some flare to it when it comes to furs. Fox or wolf? Posi- tively we don’t carry them. We had a lot on our hands and we sold them to a costumer on Third Avenue. Celes- tine, if you'd slip on one of them sable I Want to Give You “Human Energy” My book explains the laws governing right exercise —some of them for the first time. It shows clearly and concisely why a few minutes daily of movements sclentifcally directed to reach oat internal organe— most of which are muscular ~will doinfinitely more for yourhealth and strength than hours of random exercise. I offer it to you free. because I want you to under- stand the principles underlying The Thompson Course, which has brought thousands of men from uncertain health and inefhciency into fuller, more useful and serenet life, Sooner or later you will adopt the principles of my Course—all men of tary life will. You will find “Human Energy" a feal contribution to the science of making the most of oneself. It is startling. yet ob- viously true, Sending for it puts you under no obliga- tion, except to read it as though it were written by a fi id. “ee” J, EDMUND THOMPSON Suite 9%, Exchange Building, Worcester, Mase. sets—There—can you beat that for real swell style? Walk up and down, Celes- tine, turn a hit so the lady can see that cluster of tails over the left shoulder. Did you ever see anything more nat- ural?) And the bunch of heads droop- ing over the bust! Them are genuine teeth and the eyes are imported—oh, yes— “ But they are so terribly expensive! Russian sables really cost a fortune— and- i” “Oh, these aren't the Russian sables, Dear me, no! These are the Alaska Bee Worker: THERe’s POOR OLD BUMBLE BEE IN THAT OPIUM DEN AGAIN comicbooks.com