Life — January 22, 1914 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

In a “Tight Corner” You flirt with disaster if you neglect brake lining. You can do without fancy “extras” on the car you drive—but for safety’s sake you must have brake lining on which you can depend. Doubtless you’ve given but small thought to brake lining. Possibly you do not even know what kind you have on yourcar. Tf so, it’s time you did. Brake lining, to be 100%, should be brake lining a// through. Not merely on the out- side. Then, it is sti! brake lin- ing as long as any of it remains. Dependable to the last. Such is Thermoid. Mest brake lining has asbestos asabase. But Thermoid is more than woven asbestos soaked in a coloring compound. Thermoid is constructed of pure Canadian asbestos. This is first interwoven and_ reinforced with solid brass wire. At a glance, this process would seem to make it woven solid. Yet this process is outdone. Under giant heated rolls the interwoven asbestos and brass is impregnated with a wondrous, secret friction-compound. The compound is forced clear through every pore of the asbestos body. Then it is compressed aad cured at 2000 pounds pressure for one hour—at intense heat. The result is Thermoid—a single, solid substance. This hydraulic compression is the reason for Thermoid’s being brake lining all through. It ex- plains why its density is fixed— unvarying. Why it cannot be burned out nor destroyed by any heat generated in service. Why it cannot be affected by oil, water, gasoline, dirt. Why its wearing life is greater. Why it is used on more high-grade cars than all other linings combined. (And the automobile maker énow's.) A few foremost cars using Thermoid 100% Perfect Brake Lining: American Locomobile National Apperson Peerless Palmer-Singer pire Stutz Auburn Stanley Oldsmobile Simplex Mitchell-Lewis TRUCKS: Sanford Federal Bessemer Krebs Wilcox Trux Motokart ELECTRICS: Rauch & Lang Broc Thermoid contains fifty per cent. more in actual material, size for size, than ordinary woven brake lining. A comparative test of weight will show you that. Sixty per cent. more labor is required. It means seven opera- tions-—as against three. We could do away with the extra material—the extra labor— off, it cannot give much friction. You will find Thermoid the same inside and out. It has the most uniform gripping power. Use it till worn paper-thin. ‘The gripping power remains the same. Itis like a proved friend. When you have your brakes re-lined, pay yourself future divi- dends in wear, value and depend- ability by insisting on Thermoid. hermo,s HYDRAULIC COMPRESsSep Brake Lining - 100% the four extra operations—and still offer you as good brake lin- ing as the ordinary. Such a product we probably could sell cheaper. But it wouldn’t be Thermoid. Break open a strip of ordinary brake lining. Now cut open some Thermoid. You can't break it. It is too compressed. Tt must be cut. Look at the heart of each. You will see the looseness of the inside of ordinary brake lin- ing. That itis stringy, straggling. That, when the outside is worn When you buy a new car, demand Thermoid. Dealer or Garage Owner— Your Jobber can Supply You Our Guarantee: Thermoid will make good—or WE will. Not affected by beat, cil, water, gasoline or dirt THERMOID RUBBER COMPANY, TRENTON, NEW JERSEY comicbooks.com