Life — January 8, 1914 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HONEST COMPARISONS TO CONVINCE MUDDLED BUYERS HE Chandler Light Weight Six at $1785 is the first car ever offered to the public in a way that demands actual comparison with all other cars—point by point—and gives you the means to secure such comparison. The Chandler Car represents a so much greater standard of automobile value that it is in itself a sensation. And the new Weight Six method here employed to demonstrate comparative automobile values places automobile buying on a really scientii basis and proves absolutely our confidence in the Chandler Six. We want the honest comparisons and we give you the way to secure them because we know this will sell Chandler Cars. If we were not certain of superiority we would try to sell this car in the usual way—with whirlwind advertising, high- sounding claims or expensive pictures. Weight (fully equipped) 2879 Ibs. Not Only a Six You Can Afford to Buy— But a Six You Can Afford to Run— You can get equally light weight in other cars for less Ilas it Silent Chain or Spur Gears? The Chandier has “THE PROOF SHEET” Sent on Request shows you the way to eliminate much of the “bunk” that has been a part of auto- mobile selling. The man who starts out to buy an automobile in the usual way gets so much miscellaneous information— so much general “talk’—and hears so much carefully arranged selling argu- ment and so many subtle “knocks” that he becomes confused by claims and counter aims and forgets them all. But with The Proof Sheet filled out and proved up he has before him in tabulated form all the vital points that show which car he should really buy among all those he is considering. He can make his selection (no matter how great the range of prices) with absolute accuracy. CHANDLER $178) Men Who Know money, but you cannot get Chandler power, Aexibility and quality, You can pay more than $1785 but you can- not get light weight and Chandler economy of upkeep. The Chandler Six is probably the lightest car of its size and power ever built—yet just as strong and sturdy asa car can be. No other five-passenger car at any price offers so many high-class features in design and construc- tion nor such complete and high-grade equipment. Points which are featured in the advertising of other cars at ail sorts of prices are mere details of Chandler construction and equipment. The builders of the Chandler have been building world-famous sixes for many years. Thus in the Chandler car you pay no extra price for costly errors and expensive experiments, but you secure all the unques- tioned advantages of the six, with all the economy of the most economical fours—you get a motor that is unequalled in any car at any price and which is without vibration at any running speed—built in our own factory —and cannot be found in any other car. The car itself is big, sturdy, luxurious and graceful. It runs from 3 to $5 miles per hour without shifting a gear and is one of the best hill climbers ever built. It rides comfortably and safely over bad roads because of proper weight distribution and spring suspensions. Yet [eeause of its light weight and. remarkably efficient motor it is daily averaging over 16 miles on one gallon of gasoline and you will get hundreds of extra miles out of every set of tires. IMPORTANT Compare the Chandler Car D eink by point with all others as regards the following: What Drive and Control? The Chandler has Left Side Drive and Center Control. What Lighting and Starting? Westinghouse Separate Systems of Electric Lighting and Starting in the Chand- ter, What Wheel-Base? The Chandler has 120 inches. THE CHANDLER MOTOR imported Coventry Chains. Has it Quick Adjustable Storm Curtains? The Chandler has penuine Jif'y Curtains. Has it the best make of Demountable Rima? The Chandler has Firestone Demountable Rims. Is the Motor and Entire Power Plant Mud-Proof (without ugly splash pans be- neath)? Is the Valve Mechanism enclosed? Are Entire Oiling Mechanism and Oil Pipes Enclosed in Motor? You get all these advantages in the Chandler. ‘Is the Gintch ‘Mantiple Dise of Cone? The Chandler is Multiple Disc—Discs of Raybestos and Steel. How about the Beariugs in the Transmission and Rear Axle? The Chandler has F. & S. Imported Annular Ball Bearings—not roller bearings. What make Carburetor? Stromberg ih the Chandler. Magneto? Bosch. What Cooler? Mayo Genuine Mercedes txpe Honeycomb Rediator on Chandler. What Electric Light- ing System? Chandler has the Westinghouse, What Speedometer? We use the Jones. Is the Gasoline Tank in front or in the rcar out of danger? On the Chandler it is in the rear. Has the Gasoline Tank ample capacity —say 20 gallons? It has on the Chandler. And about Road Clearance? The Chandler has 10% inches, Do you get an 8-day Clock, Solar Lamps, and all other accessories that make for ‘comfort and service? You do with the Chandler. Is the car simple to operate and keep in good running order and is everything easily get-ut-ablef This is true of the Chandler. Complete Proof Sheet Sent Free All the above—and other details which should deter- mine your choice of an automobile—are covered by our large complete Proof Sheet, which we will gladly mail to you on request. If you want to buy wisely instead of blindly don’t buy without writing for a copy and having it filled in and proved up. CAR CO,, The Men Who Know F. C. CHANDLER, former vice-president, general man- ager, and ditector, Lovier Motor Co. C. A. EMISE, former sales | manager and director, Lo- rier Motor Co. W, S, M. MEAD, former foreign sales manager and director, Lozier Motor Co. S. REGAR, former treasurer and director, Lozier Motor Co. J. V.. WHITBECK, former engineer, Lozier Motor Co. C._ A. CAREY, former pur- chasing agent, Lozier Mo- tor Co.; assistant purchas- ing agent, Ford Motor Co. J. R. HALL, former manager supply, repair and service departments, Lozier Motor ° Over $4,000,000 worth of Chandler Cars aiready sold to the strongest list of dealers ever as- sociated with a new car. Get in touch with the Chandler dealer in your city and make him prove our claims. Catalogue and name of nearest dealer on request. 701-721 E. 131st St., Cleveland comicbooks.com