Life — January 8, 1914 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JLIFE # Ahalmers—1914: In Record Time the Master | “Six” Sold Itself to the Nation Public opinion has endorsed our own belief in the new Chalmers “Six. Record sales prove the new “Six” the most popular of all Chalmers care, East, West, North and South this Master car has leaped to instant favor. We began shipping 1914 cars the last of August. In September we received twice as many orders as we could fill. In October we shipped 1,111 cars—the biggest single month’s sales in the tistory of the Chalmers Company. In November we had more orders on our books for the new “Six” than for any other model we ever built. {1 December, instead of slowing down for the winter, the big Chalmers fuctory was kept running fullforce. The country over, Chalmers dealers have been unable to fill all their orders. We have made strong claims for the new “Six"—claims that have caused a sensation in the motor world. Yet every claim has been proved. The Chalmers Standard Road Test reveals the Master “Six” through a course of sprouts which can neither hide its defects nor exaggerate its fever tnal such as not one owner in a thousand would give car. This is the’plan by which the Master “Six” has sold itself to the nation. Here are extracts from a few of the scores of letters we have received from owners of the Master “Six.” Read how this great new car is making good wherever motor cars are used. And please feel free to This phenomenal sales record is simply the result of unusual value in the For the 1914 Chalmers “Six” sells itself. Master “* Six.” write any Chalmers owner. the opinions of the people to whom it has sold itself. We rest our case for the new “Six” with Read What These Owners Say About the Master “Six” Price Doesn't Indicate Real Value 1 did not believe there, was a car built at anything like the price that would do what this wonderful “Six” does. All that I can say is that everything you claimed for it has been fulfilled in performance and then some. It climbs such hills on high as I never believed a Gx could mount. The motor is practically noiseless, The new one-motion electric, starter can be described by only one word, “perfect.” You have brought into my life a factor of enjoy- went for which the money I have paid for it docs not in to compensate. W. L. HARRIS, President ‘New England Furniture & Carpet Co., Minneapolis, Minn. New "Six" Motor is Ideal The new “Six” is the most complete and best all- around car that has ever been produced, and I am more than pleased with the whole appearance. The Boter is ideal. The electric starter is a masterpiece. You have reduced everything to_its simplest form. GEO. B. POOLE, 70 Kilby St., Boston, Mass. Didn't Know He Had Tools You may be interested in knowing how the Model iin, which Mrs Tucker and I left, your factory Siturday evening last, has behaved. We encountered fais. mud and heavy sand all the way from Ypsilanti erre Haute, Ind., yet reached Mattoon, a distance ¢f almost soo ‘miles, with no trouble at Never any of the tools out. In fact, I did not know What tools there were. The starter never failed. Mrs. Tucker drove the car a portion of the time With the greatest ease. FE. B. TUCKER, Sec’y, Daily Journal-Gazette, Mattoon, IIL. Easy Riding; Strong Pulling T surely appreciate the ease with which my Chalmers “Six” carries itself over the rough pavements of our city. The engine is a marvel, Its pulling qualities are simply wonderful. Its ability to throttle down on shigh speed is something in which the prospective buyer should be more interested than that the machine can run 75 miles an hour on high. The steering gear makes it glide around corners as though it were auto- matically controlled. ALFRED B. KOCH, The LaSalle & Koch Co., Toledo, Ohio. Needs Only One Transmission Speed A person who never owned an automobile or drove one, could throw the switch and start the “Six.” The improved disc clutch makes it easier to make a good start than a bad one. Not a jerk to it. Some of the speeds seem unnecessary. I have started on any of them, but I suppose that when you are in the mud, sand or water they ought to be used. Its speed capa: city is more than I care to monkey with. F. H. ROBERTSON, Sec. & Treas., Hartford Western Land Co., Wichita, Kan. ‘You cannot be sure of eetting the best automobile yalue unless you examine carefully the merits of the Chalmers Master “ Six and make a careful com; with other cars. We offer you the way to such exami- nation and comparison—The Chalmers Standard Road Test. Any Chalmers dealer will be glad to give you this test at your own convenience. on requi Chalmers Motor Company. Detroit The Best Car for the Pric: After driving my new Chalmers “Six” nearly 3000 miles I am even more pleased than when I first received it. As you doubtless know, this mileage has been distributed over not only state highways but also country roads of all kinds through the Adiron- dacks and. Berkshires Its hill climbing ability, flexibility and general quiet- ness of operation are particularly commendable. The electric starter and lighting system operate perfectly. I consider it the best car for the price on the market today. W. M. DEMIN( General Electric Co., Schenectady, N. Y. Prefers Master “ Six" to Any Other My six-cylinder Model 24 has given satisfaction far beyond my expectations. The pleasure 1 have had with it is such that T would recommend it to any of my friends who are con- sidering the purchase of an automobile at any price DAVIS PEARSON, 904 Walnut St, Philadelphia, Pa. Chalmere-Ents Starter Works Perfectly I wish to express my pleasure and satisfaction in the pew 1914 Chalmers “Six” which you recently sold me. I have tried this car out very thoroughly; have been away on several long trips, over bad roads, and have yet to find a cause for complaint. I wish to state My appreciation of the perfect working of your new self-starter. Not once since I bave had this car bas my chauffeur bad to leave his seat to crank up. To sum up, it is a comfortable, luxurious, and in every way a satisfactory car. BERNARD LOWENTHAL, President ‘Acme Lace & Embroidery Co.,