Life — January 8, 1914 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Buy the Car When You Know the Springs —Not Before OU can judge the dcauty of the car you buy at the first glance. You can tell something of its power when the demonstrator takes you over a hill. But you can’t be sure of the springs unless you de- termine what springs they are and what their record is. Because a spring giving supreme comfort in a demonstration may, within three months, sag and settle until it bounces and jolts you at every slight depression in the road. Avoid spring uncertainty and disappointment. Specify De- troit Springs and be sure. We protect you beyond that first demonstration, which can’t tell you what the spring is worth. Every Detroit Spring is backed bya guarantee against settling or breakage for éwo years from date of manufacture. It is spring insurance for you. Identify Detroit Springs by This Trade Mar! a= RESILIENT Letra , << “SELF-LUBRICAT And by the Lubricating Cup Near the End of Each Leaf When you're looking the car over, watch for that Detroit Spring trade mark. It means safety. Detroit Springs are almost impossible to fracture. Comfort is certain. Your tires will wear longer because Detroit Springs auto- matically assume a large percentage of this work. ‘That pest of the motorist—squeaking—is unknown. These things require an inspection of the springs. And if ‘ou don’t find the trade mark or the lubricating cups on the jeaves, demand that your car be equipped with Detroit Springs. You can get them. True, they cost the manufacturer a little more. But he’ll give them to yer. if you insist. Detroit Springs on any car are a strong indication of quality con- struction throughout the car. How to Ride Comfortably and Safely Write for Booklet It pays to know sprin $, toknow why you should insist on Detroit Springs. The information can be yours for the ask- ing. A booklet of remarkable interest will be mailed to you on request. It tells the story of spring making from your standpoint as a car owner. Explains how Detroit Springs in- sure your safety and lengthen the life of your car and tires, Write for it. Detroit Steel Products Company 2284 East Grand Boulevard, Detroit, Michigan Detroit Springs Don’t Squeak The silence of Detroit Springs is enough in itself to decide you in their favor. The Self-Lubricating Device —patents pending—is sim- Ries but mightily effective. ear the end of each leaf is asma!l distributing reservoir that sutorantically feeds the lubricant as it is needed. Not only is thore no squeak- ing, but the spring is assured of far longer life. That's one of the reasons— Why Detroit Springs Are Guaranteed for Two Years Other reasons are material Teasons, constructional rea- sons, workmanship reasons, test reasons. We decided to make the jarantee of two years’ length, because we wanted to be conservative. Detroit Springs will give excellent service indefinitely. Our confidence is shown by the fact that we have doubled and in many cases trebled the best car guarantee, And our confidence is based on the mostenduring of founda- tions. Pyrometer ‘This man regulates the delicato Triple Heat Treatment of Detroit Springs. Forty-eight fires are maintained at fust the perature by means of the Blettric ter. The dial seen above Ini heat of any furnace by a co.or system. The actual temperatures aro known only to three members of our organization and are among the most carefully guarded secrets of our process. Specify Detroit Springs on Your Next