Life — January 8, 1914 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Gifted Women “But when you come to think of it, isn’t it rather curious that even the most gifted woman usually loses her identity by marriage—so much of her identity, that is, as is covered by her name? "—Kansas City Star. OESN'’T it depend somewhat upon what you regard as being the most gifted woman? Is a woman neces- sarily more gifted because she is able to write a smart book, make a clever speech, or produce a riot among her contemporaries; or would you say that a woman is gifted who is able to man- age a household, to bring up children, and in many quiet and unobtrusive ways to extend her influence to posterity? And if you admit that in the obscure domain of the household, unheralded and unsung, it is still possible for any woman to be supremely gifted, could it be said in these circumstances that she, of necessity, loses her identity? Not to her husband. The old gentle- man is pretty likely to note the call for dinner, to take what she gives him when he is ailing, and not to obtrude his ideas over much when mother calls him down. Not with the children. When the youngest boy stubs his toe and barks his shins, there may be other identities upon the horizon of which he is aware, but the particular one who is able to soothe him best is the one that rules his little world—including father. Gifts are many and diverse, but the greatest of them in women are not likely to obscure her identity among those with whom she comes into contact. Kee MAVENS Pinot ArrEAnANVE Talk with the man who rides on TIMKENS ‘OU can’t know too much about the motor-car—the one you own or the one you expect to buy. Timken advertisements have told you about the foundations of the car—the axles and bear- ings. They have told you how two great Timken organizations are de- voting themselves solely to the tasks and ideals of build- ing the axles and the bearings that will give the best possible service in motor-cars, pleasure and commercial. And you know that it is not what the maker says about his products but what users say about the per- Sormance of those prod- ucts that makes or breaks their reputa- tion. Sincere advertising pays. We believe in it and in the big definite objects of Tim- ken advertising. Have you wondered what those objects are Timken Axles and Bearings are not in any sense “acces- sories.” They are important interral parts of the car and can be sold only to car manufacturers. There exst in the United States not more than 150 car makers who can be possible Timken customers. NE great object of Timken advertising is to emphasize the obvious fact that cars which are to give lasting satisfactory: service must be duill of the right ports. Right foundations— | axles and bearings; right motor, steering mechanism, springs— right every part. And these right parts must be rightly “engineered” into the car by the combined efforts of the engincers who design the car and the engineers who design the integral parts. Emphasizing these facts helps the whole motor-car industry. We believe the public will reward all of us makers of axles, of bearings, of other parts and of complete cars who are sincerely striving tO put the utmost use-service-value into our ucts. prod: NOTHER object is to so widen the existing good reputation ANaTintes Mics ane Bearings that they will have, in addi- tion to their service value to the car owner, a distinct selling value to the car manufac- turer, Knowing, as you and we do, that a lasting selling value can exist only where the truth is told and can be proved. , Widening the good reputa. tion of Timken Bearings an Axles will, we believe, render a feal service to car buyers— because Timken Axles and Bearings are standing up to the test of ery day. use; ‘@ real service to dealers and manufacturers — be- cause selling reat values is their problem; and a real service to ourselves— because our future busl- ness success depends on the success of users, deal- ers and makers of Tim- Ken-equipped motor-tars. HUS you have the main objects beneathallTimken Advertising. And to accom plish those underlying objects cach individual advertisement aims to induce you to talk with the man—there are thousands of him, everywhere—the man who rides on ‘Timkens, Those of you who ride on Timken Bearings and Axles know what service they render. Tell it, we urge you, tell it to othere— for their benefit. And you who are going to buy cars, ask about the day-after- day and year-after-year service Timken Axles and Bearings are giving. Ask, for your own benefit. WHILE camestiy trying to build the axles and the bearings that will give the best account of themselves in use we rec- ognize you, the car owners, as the court of final apy Our whole future success depends upon your verdict. If now or in the future you find that other aales or other bearings are giv- ing better service than Timkens we not only expect, but advise, you to give them your support. It is only because of our supreme faith in our ideals and our products, axles and bearings, that we dare ask you—for your own information and benefit, to talk with the man who rides on Timkens. The reasons back of our confidence in your verdict are given in the Timken Primers, H-1 “On the Care and Character of Bearings,” and H-2"On the Anatomy of Automobile Axles” Sent free, postpaid, on request to either Timken company. The Timken Roller Bearing Co. iB Canton, Ohio The Timken-Detroit Axle Co. Detroit, Michigan TIMKEN BEARINGS @ AXLES _ Shaw. A Royal Snub ABLE dispatches from Berlin state that Prince August Wilhelm of Prussia left Cc the theatre in the middle of Bernard Shaw's play, “ Androcles and the Lion”, and the correspondents are unanimous in interpreting this act as a royal snub for Shaw. We trust that the correspondents’ interpretation is the correct one and that the prince’s departure was not prompted by an attack of indigestion or other ulterior motive. It is about time that royalty was beginning to take proper action against this fellow He has been snubbing royalty for years, and it would be an encouraging sign to see royalty passing a snub or two back now and then. Royalty has a position to maintain, and should do it as snubfully as possible.