Life, 1914-01-08 · page 2 of 44
Life — January 8, 1914 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Baker Motor Vehicle Company advertisement from Cleveland promoting their electric automobile line. The ad highlights three Baker Electric models: Broughams, a Coupe, and a Roadster. The text emphasizes customization options—buyers could choose shaft drive with worm gear or bevel gear, front or rear drive, and steering preferences. The advertisement stresses the chassis's structural superiority and the vehicles' beautiful design. This reflects early 1900s automotive marketing when electric cars competed seriously with gasoline vehicles, before gasoline engines became dominant. The emphasis on options and technical features was typical sales rhetoric of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pinay, Anouat seomrpoes Eemtered at the Post Ofice at New Tort, Ny Yes 88 Second ‘ingle Copies. Ten Ceaua, Class Maal Mattre, Fegland. Siepence Copyright in England and the British Porsessioas Three majestic Broughams, a beautiful Coupe and a clean-cut racy Roadster comprise the new Baker Electric line. Where can you get a greater choice of models? As for features, select what you want. Youcan have it in the BaKer—shaft drive with worm gear in one car—with bevel gear in another; you can have front drive, rear drive or double drive—lever steer or wheel steer. Whatever your preference in features, you can have what you want combined with new bodies of beautiful design, and something not obtainable in any other electric— a chassis conceded structurally superior the world over. comicbooks.com