Life — January 8, 1914 — page 2: what you’re looking at

What you’re looking at

# Baker Electrics Advertisement This page is primarily **advertising, not satire or political commentary**. It's a Baker Motor Vehicle Company advertisement from Cleveland promoting their electric automobile line. The ad highlights three Baker Electric models: Broughams, a Coupe, and a Roadster. The text emphasizes customization options—buyers could choose shaft drive with worm gear or bevel gear, front or rear drive, and steering preferences. The advertisement stresses the chassis's structural superiority and the vehicles' beautiful design. This reflects early 1900s automotive marketing when electric cars competed seriously with gasoline vehicles, before gasoline engines became dominant. The emphasis on options and technical features was typical sales rhetoric of that era.