Life — January 1, 1914 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Se Zee SEsae- eSssssEX=' Ns=== The Jeffery Owner Buys the Quality of the Finest Cars at a Moderate Price HE man who pays four to six thousand for a motor car gets quality—represented by high grade materials; class, style, massive size, power, elegance, comfort; all those things. And his high first cost is followed by the terrific upkeep expense of a big heavy car. S=S====- The fortunate buyer of the new Jeffery pays $1550 and gets quality—represented by the highest grade materials throughout, distinctive beauty of body design and finish, power, elegance and comfort. And his low first cost is followed by the utmost economy in upkeep—insured by the light but powerful Jeffery motor —the consequently lighter construction, the consequent reduction in oil and gas consumption, and tire wear. Every man who has followed the development of high priced cars knows what they owe to European practice. The Jeffery is the first moderate-priced car to offer its owner the same advantage Paris, which sets the style in motors, has approved the light monobloc type of high speed, high power motor. Yet the Jeffery is the pioneer in using this new idea, providing both power and economy for Amer- ican buyers. Paris approved the new style Rothschild body. He took it to New York; Jeffery introduced it to the American public. Those are two exclusive high grade features. You will want to know about the others. You will want the detailed specifications of this unequalled car; send for the Jeffery Circle. It shows clearly how it has been possible to offer class, quality, distinction, comfort and economy at $1550. Brief Specifications Styles and Prices U.S. 1. Lighting and Starting System. Imported annular ball bearings. Spiceruni- _Five passenger “Four, $1550; two passenger Fo passenger Six, versal joints. Combination force feed and splash oiling system. Full floating type SO; two passenger Sis ven passeng: four passenger Hiapatle, Vanaditm steel eprians, iront anit and crank shatt "Rayfield carburetor. jour cylinder Sedat . five passenger six Left drive and center control. Bosch Duplex ignition. Solar lamps withdimmer. _—_eylinder Sedan, $1240; six cylinder Li The Thomas B. Jeffery Company Main Office and Works, Kenosha, Wisconsin