Life, 1913-12-18 · page 28 of 40
Life — December 18, 1913 — page 28: what you’re looking at
What you’re looking at
This page contains several brief satirical pieces typical of *Life* magazine's humor: **"A Warmed-Over Sensation"** mocks amateur fire enthusiasts who treat fires as entertainment rather than danger—a citizen hopes a fire is at the exciting "stove-lining works" he's already seen twice. **"Why Not?"** satirizes Tammany Hall politics (New York's corrupt Democratic machine) through a student's definition of political economy as "gettin' the most votes for the least money." **"A Coming Rockefeller"** depicts a child learning business ruthlessness by asking his mother for "two toy shops and a candy store" for Christmas—treating commercial acquisition as normal ambition. **The postmaster story** jokes about small-town gossip: a Southern postmaster reads postcards despite denials, explaining why a customer's ordered goods weren't sent. The **Club Cocktails advertisement** promotes professionally-mixed drinks over home bartending, using precision as a selling point—reflecting Prohibition-era anxieties about quality spirits. The page represents *Life's* typical blend of middle-class satire, political commentary, and advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i @) A Warmed-Over Sensation The professional fire-fighter is too fre- quently face to face with danger to re- xard fires in an esthetic light, but the feclings of the amateur with a passion for “running with the machine” occa- sionally show an epicurean flavor. While running to a fire in a large town in Massachusetts, one citizen overtook another, who was going in the same direction. O dear!” the last gulped, quite out of breath. “T hope it’s not the stove- lining works; I've seen that twice al- ready."—Youth's Companion. Why Not? Tracer: Now, who can tell me what political economy is? Mixe (embryo Tammany statesman) : Gittin’ the most votes for the least money.—New York Tribune Doctor: You mastn't give up hope. Some years ago I had exactly the same illness. A Coming Rockefeller Willie was small, but he had learned that big things are achieved by dealing with matters in the mass instead of is detail. “ Now,” he said to his mother, shortly before Christmas, “I've written a letter asking for what IT want, and I think it covers everything.” —. “ That's good,” said his mother; “ what did you ask for? “Two toy shops and a candy store,” —Ladies’ Home Journal, old man who acts as postmaster in a small Southern town likewise keeps a general merchant's shop. He is often accused of reading the postcards that pass through his hands, but this he strongly denies. A lady called at the shop and ordered, among other goods, a ham and a cheese. Two days later the lady called again and asked why these two articles had not been sent with the other goods, “Oh!” replied the mer- chant, calmly, “I saw by the postcard yo" day thet yo’ friends wasn’t com- Partent (gloomily): Ab, but not the "00 YOU SERVE HALP-PORTION . same doctor.—Boston Transcript “WE NEVER TURN ANYONE AWAY, SIR. Livi is published every Thundhiy, sinakane , ts ; IVE is fot se by-all newsceaters ; y be obtained trom booksefier ia all Ge paw Fonerssioas.” $8.00 a year in advance: 3 ; Tatoa.. § crit. The foreign trade Supp vas London Odie, Canson House, Breas to Canada 2 cents, Stage currest copien er 3S Gens iSoes prior to P10 ont ct peat contribution will Me returned wnlere accompanied by stam itself responsible for the lots ov momreturm ef unsolicited N°? matter how good the whiskey— or the gin or Vermuth—you put in your cocktail, the result is disastrous to pride and palate— if they are proportioned by guess-work. Club Cocktails owe their smoothness and delicious flavor to exact and accurate mixing —and to their aging before bottling. A good cocktail is made-to-measure, not made by guese-work. All the popular kinds—at your dealer's G, F. HEUBLEIN & BROTHER New York Hartford The text and iinitrations ia LAR are copsrighted. For Reprint Rights in Great Britain eppy te tin, London, Hi RESULT OF SHOCK EXPERIENCED BY LITERARY PERSON UPON FINDING THAT HIS BALANCE 1S ONE HUNDRED DOLLARS MORE THAN HE EXPECTED. comichooks.com