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Life, 1913-12-11 · page 6 of 40

Life — December 11, 1913 — page 6: what you’re looking at

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Life — December 11, 1913 — page 6: Life, 1913-12-11

What you’re looking at

This page is primarily an advertisement for "Likly" brand luggage, not a political cartoon. The ad uses humorous illustrations and copywriting to market various travel bags and accessories as durable Christmas gifts. The satire is gentle and commercial: it mocks baggage handlers through exaggerated sound effects ("Bam! Bump! C-r-r-ash!") and claims that Likly luggage, having "60 years of experience," can withstand rough treatment. The cartoons show luggage being roughly tossed by porters—a relatable complaint for travelers of that era. The ad emphasizes durability and value across multiple product lines (suit cases, wardrobe trunks, dressing rolls, kit bags), positioning Likly as the solution to travel frustrations. There is no political content; it's purely commercial messaging targeting prosperous travelers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Merry Christmas gift of “Likly” Luggage will | bring many Happy New Years of Travel Bam! Bump! C-r-r-rash! Baggage men waste no time. Slam! goes your luggage. vital part—a corner or a side. All “ Likly” Luggage is made for rough-and-tumble service. Into each piece is put 69 years of experience. When the great Christmas problem stares you in the face, why not visit the nearest “Likly” dealer? He will give you a wide range of useful suggestions from moderate-priced articles up to some very luxurious ones. Every jolt hits a mported foundation te composition. It Ve believe in double © then And “Likly” Suit s have basswood reenforcing in the ends. This insur: everlasting shapeliness. All “Likly” Regu 1 Suit Cases are guaranteed for Our cata- log describes 67 . ranging from $1.25 to § Only a few months ago we brought out the “Country Club Bag” shown above. It is the most winning youngster we ever put out. It will brighten the shadow under any Christ- mas tree. We make the untry Club" of prin stock imported pigskin. This we emboss w a walrus grain—an exclusive finish, There's an English concealed lock. Methuselah might spend two lifetimes trying to pull the handle loose. Like all “Likl: Here's a toss-me-about, what-do-I-care sort of a bag that. will, serve almost. a time. Itis a “Likly” Kit Bag, Developed from one of the happic hts an English Army officer ever had, This model is made of cow-hide—the genu- uld talk, lots instead of ine kind. If cow-hide lug: of it would say “M- “Moo-00-0!", for it is frequently. sheepskin dressed up. he leather in this Moo-o0" kind. Kit Bags are guaranteed for 9 models. Prices $15.00 to Hand Luggage, this bag comes with a which guarantees it for FIVE YEARS. he 18-inch size costs $15. ‘Fhe 20-inch is $16.50. Then there's a wealthy brother to this bag. Same size, frame, workmanship and interior But the leather is genuine Caraboa stock from the East Indies. It is the toughest hide any creature wears. We are its exclusive im- porters. If you want a luggage aristocrat of interminable wear, ask your dealer for the “Likly Country Club Bag” of Caraboa. 18- inch size, $25.00; 20-inch, $2 ikly” Dressing Rolls keep your handker- from being pasted to your soap—and tooth powder out of your hair brush. ey are made of imported leathers only. When it comes right down to hard knocks, few bags are more durable than a good old Black seal-gra figure largel. Ladi Men’ leather, through give $40.00. ing Roll booklet. Sce the “Likly” Fined Bag. Your toilet articles are there at your fn. gertips. Each one is snugly held in its proper place. Into these bags we put the handsomes leathers, te finest workmanship, the most secure locks and metal parts furnished are of highest quality. is luxurions mon Iu day-coach sea $105.00. Wardrobe to your house very knows that you want to kecp your Christmas gifts a mystery until the Big Morning. Trunks will tell you that they combine the conveniences of the strength of a pirat clothes in. gather no wrinkles. 1s built over a tough basswood foundation and armored at the corners with special trunks. All are described in our catalog which will be sent you on request. $25.00 to $107.50. pages describe the widest line of luggage made to-day. Henry Likly & Co., Rochester, N.Y. in goatskin and genuine sed Most of the fittings come from P. * cases are lined with leathe models come unlined or li aris. The T OF silk, ned with If you want to sce Her tickled thr. Her one for Christmas We make 36 models. ough ang Prices from ¢ $: Write us for spe Sp fo 1 “Likly’” Dress. at your dealer, —_, All the comforts of home are found ina | The toilet sets The lining A “Lik, Rage Fitted Bag is as far above com- a Pullman chair is above a Our catalog shows 23 models. $17.50 to The wise old dealer will deliver a “Likly” secretly, He Thousands of users of “Likly” Wardrobe dressing room with the s ch You hang your They st. at in travel, They Every “Likly” Wardrobe ikly” hardware. We make 100 different models of wardrobe Prices Jemark is found on all genu- Rage. Likly” catalog. Its 128 large d_ most durable «ikly nd for the