Life, 1913-12-04 · page 20 of 112
Life — December 4, 1913 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertisement** for Life magazine's 1914 calendars rather than satirical content. The page promotes four different calendar designs available for purchase at two dollars each, featuring cover art by various artists including James Montgomery Flagg. The calendars shown include "The Phillips Calendar," "The Gibson Calendar" (featuring Charles Dana Gibson's famous illustration style), "A Calendar by James Montgomery Flagg," and "Life's Calendar." The marketing copy emphasizes these calendars as ideal Christmas gifts—arguing that at this price point, they're more appropriate presents than many other two-dollar items one might give. This reflects early 20th-century gift-giving conventions and the popularity of illustrated calendars as home décor and functional items during the era. There is no political satire or social commentary visible on this page—it's straightforward commercial promotion using prominent illustrators' names and artwork to drive sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life’s Calendars al em foe | A CALENDAR BY JAMES MONTGOMERY TLAGG Are now ready, On this page are miniature reproductions of their covers. There are four of them. Price two dollars each. Handsomely printed and boxed. Sent to any address on receipt Of price. As a Christmas Present Pod -xs{tifare Tar hie :'s calendars occupy a unique place in the ts of the American people. There are so many unappropriate things for two dollars which you cannot send to a friend at Christmas. But any one of the calendars indicated on this page is precisely the thing