Life, 1913-12-04 · page 19 of 112
Life — December 4, 1913 — page 19: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes Daniel Green "Comfy" felt slippers as ideal Christmas gifts for "man, woman and child." The page displays multiple slipper styles with whimsical names: Women's "Peerless Comfy," Men's "Livingston Comfy," Children's "Puss-in-Boots Comfy," and others available in various colors. The advertising copy emphasizes versatility—slippers work "for general house wear, for bedroom use, for the bath...on shipboard, on the beach and in the camp." **Key marketing angle**: The slippers are presented as universally appropriate gifts requiring no guesswork; "not a single such present will go amiss." The children's versions feature decorative animal designs (cats, owls). **For modern readers**: This reflects early 20th-century Christmas shopping culture where practical comfort items were desirable gifts. The emphasis on direct mail ordering ("we will send direct") shows emerging mail-order retail. There is no satire here—simply vintage advertising copy and product illustration.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Women's Peerless “Comfy” Price, $1.30 Women's “Comfy” De Luxe nner tade “Comfy” The Universal Christmas Present | Si ep kc needs slippers—man, woman and child—for general house wear, for bedroom use, for the bath, for protecting the feet from cold floors, on shipboard, on the beach and in the camp. “Comfy” Felt Slippers are adaptable to all these uses wherever one needs a comforting protection for the foot. The large variety of styles in any one of a dozen colors—for women, men and children—make Comfy Slippers appropriate Christmas presents for every member of the family. You can be sure that not a single such present will go amiss. At Your Dealers Insist on getting Daniel Green “Comfys” If your dealer does not sell receipt of price, carriage pre- them, we will send direct on | _{ paid, if you give dealer's name \QrooIwian) TRADE MARK Men's Livingston “Comfy” Children’s Puss-in-Boots “Comfy” elt. Made din a neat Fox Daniel Green Felt Shoe Company 113 E. E. 13th Street, New York Sole Manufacturers of “Comfy” Footwear