Life, 1913-12-04 · page 110 of 112
Life — December 4, 1913 — page 110: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward advertisement for B.F. Goodrich Safety Tread Tires, appearing in *Life* magazine (likely 1910s-1920s, based on typography and automobile context). The ad promotes a tire with "Safety Tread Bars" designed to prevent skidding by pushing away moisture and maintaining grip on wet roads. The key selling points are: - Non-skid safety features - Enhanced braking control - Extra mileage and durability - All-weather reliability The ad uses quasi-scientific language ("almost human intelligence") typical of early automotive advertising, positioning tire safety as a modern innovation. The tagline "Best in the long run—best in the short stop" emphasizes both longevity and emergency braking performance. There is no political satire, caricature, or commentary here — this is period advertising content included in *Life*'s editorial pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ioee Safety when you need it— low cost mileage all the time GOODRICH TREAD TTRES The( tread) that makes the brake effective fo Your car brakes cannot stop a skid—we * have put brakes in the Goodrich Safety Tread for you. The Safety Tread Bars stop the skid before it starts. They push away the ooze, they clean and dry the path and grip it. No ooze, no skid. This non-skid feature is great because it is there. It works. It is just one of the advantages in Goodrich Safety Tread Tires. Starting, steering, turning, stopping, speeding or idling, Goodrich Safety Treads are working with almost human intelligence with you, your steering-gear and your brakes. They mean control and confidence. And they give you extra mileage, with more Goodrich thick, tough tread rubber on the road surface. Get Goodrich Safety Tread Tires now and make your car 100% efficient in any kind of weather. See the Goodrich dealer. Best in the long run—best in the short stop The B. F. Goodrich Company Everything That’s Best in Rubber Branches and Service Stations in all Factories : Principal Cities—Dealers everywhere Akron, Ohio There is nothing in Goodrich Advertising that isn’t in Goodrich Goods Se SABES