Life, 1913-12-04 · page 109 of 112
Life — December 4, 1913 — page 109: what you’re looking at
What you’re looking at
This page is primarily a **Christmas advertisement for Stag tobacco**, not political satire. The large illustration shows a deer (stag) in a snowy winter landscape, reaching up toward hanging tobacco leaves—a literal visual pun on the product name. The ad copy promotes Stag as an ideal Christmas gift for male smokers, emphasizing it as "fragrant" tobacco for "pipe and cigarette" use. It highlights a humidor gift option priced at 90 cents, marketed with the slogan "EVER-LASTING-LY GOOD" and claims of "no bite, no sting, no bag, no string." The deer imagery is purely decorative branding rather than satirical commentary. This represents early-20th-century consumer advertising conventions—using animal mascots and holiday framing to market tobacco products to men, without the health warnings modern readers would expect.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fessions over it as to ogether FOR PIPE AND CIGARETTE. No bite, no sting, Make HIM Happy! No bag, no string. Give him for Christmas a humidor of Stag, the fragrant tobacco, that smokers are talking so much about. If he already smokes Stag your gift will probably fill him fuller of Christmas joy than anything else you could think of. If he doesn’t know Stag your Beautiful ground glass humi- gift will be the means of making him dor with moistening sponge in hol- ahappy man for the rest of his life. low top, holding one pound of And you will be delighted to Stag. have him smoke Stag because of its Price, 90 cents. delicious fragrance. Sold everywhere. Also packed in the Full Size 10-cent Tin and the Handy 1/2-Size 5-cent Tin. “EVER-LASTING-LY GOOD”