Life — November 27, 1913 — page 6: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page** — it's a **straightforward advertisement** for the Locomotile automobile, published in *Life* magazine (page 906). The ad argues that the Locomotile's quality justifies its high price and limited production (only one car per 300 people in the U.S.). Key claims: the car is "made in strictly limited numbers to insure quality," features "peculiar facilities and constant personal attention," and employs quality control methods like hand-made nuts and bolts that other manufacturers don't use. The text positions the Locomotile as a luxury product for affluent buyers who prioritize craftsmanship over affordability. There is no satire here — it's a earnest marketing pitch emphasizing exclusivity and superior manufacturing as selling points.