Life, 1913-11-20 · page 5 of 44
Life — November 20, 1913 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a Velie Motor Vehicle Company ad promoting their truck line, appearing in Life magazine (page 861). The image shows a detailed technical illustration of a Velie motorized delivery truck with an open cargo bed and canopy top—representing early 1900s commercial vehicle design. The ad copy uses standard marketing rhetoric of the era: emphasizing the truck's "proven superiority," economy, reliability, and availability in three sizes for different hauling needs. It appeals to business owners by claiming comparative advantages over competitors and inviting inquiries about specific models. This reflects the period when motor trucks were relatively new commercial technology competing for adoption in American business and industry.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@ You can make no better selection than to buy a Motor Truck of proven superiority in your own line of work. Velie Trucks are made in three sizes to meet every possible require- ment in Motor Truck service. The Velie One-Ton Delivery Truck, equipped with electric light- ing and starting, shows an economy in short hauls of relatively light loads not found in any other type of Motor Truck service. The Velie Two-Ton Truck is es- pecially adapted for expressage and general service. For heavy hauls, where maximum loads are handled’ constantly, the Velie Three-Ton Truck finds this particular field. Each in its own field of operation has established a record for economy and for general service, that is not equalled by that of any other type of Motor Truck. A comparative study of Velic Motor Truck specifications with those of any other Motor Truck built will show you why. Investigation among the list of Velie Truck owners, representing practically every kind of truck serv- . ice in every part of the country, will be a final argument. Send for special Truck folder con- cerning the model in which you are interested. VELIE MOTOR VEHICLE COMPANY 52 Velie Place, MOLINE, ILL. ie))