Life, 1913-11-20 · page 4 of 44
Life — November 20, 1913 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising content** for Life magazine subscriptions, not political satire. The page features two cartoons as decorative elements alongside subscription offers: 1. **"That Proper Number is Coming"** shows a sailor-like character saying "Ahoy There!" announcing the upcoming issue, which will contain "Wit and Humor" (admission: ten cents). 2. **"Fooled 'em Again"** depicts a figure who subscribed to Life and traveled the world, now "doing duty just now in place of the regular coupon"—a self-referential joke about Life's subscription system. The main content promotes subscription rates (one year for five dollars; three months for one dollar) and mentions a Christmas Annual premium. This is essentially **magazine marketing material** dressed up with lighthearted illustrations rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That Proper Number is Coming Ahoy There! The i ed e Number is bearing down upon us rapidly. Next Tuesday at high noon it will be sailing alongside with everything set and a full cargo of Wit and Humor. Admission to the gang-plank ten cents. A Serious Matter This is really serious. Now is the best time to subscribe regularly to Life. With every yearly subscription that commences not later than December Ist, we send the Christmas Annual (25 cents) without extra charge; also the premium picture ‘‘ Veterans,’’ printed in colors, ready for framing. One year, five dollars. (Canadian $5.52, Foreign $6.04) Three months, one dollar. (Canadian $1.13, Foreign $1.26) ; . This special three months’ offer is open only Fooled ‘em Again to new names. No renewals at this rate. “T subscribed to Lire over thirty years ago. As a direct result, I've sailed the wide world, shipped from every port and am still hale and hearty, Life as a Christmas Present Doing duty just now in place of the regular coupon.” For your Friends. Send us your list with proper amount, and we will make your Christmas buying this year a joy. LIFE, 17 West 31st Street, New York