Life — November 6, 1913 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

QUALITY as opposed to Selling Features is the one big difference that has always distinguished BAKER ELECTRICS Fifteen years ago the first Baker Electric was built. As time went on, other electrics came into the that the world could then produce. It represented the best quality field, and the business of making them was fraught with the problem of selling them. All kinds of special features have been devised. Fads have been created in body designs as well as mechanical contrivances. So cleverly are some of them being exploited that attention is often diverted from the fundamental quality of the car. There are some electrics on the market today that no longer represent conservative constructional development; they are mediocre cars with faddish bodies and abundant ‘‘selling features.”’ The Baker Electric has always stood pre-eminently a car of funda- mental excellence. ts superiority of construction and efficiency is undisputed the world over. Never has a feature been introduced at the sacrifice of efficiency. Yet in all its fifteen years of contin- uous manufacture the Baker Electric has been in the foremost rank of progressive electric car development. The New Baker Electric Coupe embodies every tried and proven worthy feature that has ever been produced in any electric and—IN ADDITION-~a chassis that has been fifteen years in pro- cess of refinement and perfection. Its refined body lines portray a beauty of permanent appeal. Its rich imported upholsterings and distinctive trimmings effect a rare delicacy of finish—a charming setting for a beautiful woman. With ample room for five passengers, it is the lightest electric car of its size in the world, easy for any woman to handle without exertion. It will run more miles with less battery equipment than any oth-' car of its passenger capacity. These are items of fundamental importan:r to every electric car owner. They mean greatest freedom from care—maximum service—minimum expense. The New Baker Dc able Drive Brougham is an addition to our present models, completing a line of three distinct Broughams, besides the Coupe and the Roadster, an open two-passenger car—the speediest electric made. The new Brougham is our new Double Drive car. It embodies in the highest degree, the perfection of electric motor car construction, both in its mechanical features and in its body design and equipment. It is the last word in distinctive and exclusive upholsteries and appointments, including frameless windows throughout, drop windows equipped with mechanical regulator. Baker Worm Gear For five years the Baker Engineering, Department in consultation with a corps of the world’s foremost engineering masters has been continually experi- menting with all types of worm gears. We now offer im the new Baker Brougham the Baker Worm Drive perfected beyond all doubt of experimenta- tion—a most dependable and efficient application of the worm in an automobile axle. It is a spe- cally designed Lanchester Daimler Worm Gear—in the preper gear ratie, imported from England, made to our own ‘specifications, exclusively for our use. Baker Double Drive A mechanically perfected type of drive which enables the operator to drive either from the front or rear seat with abselate safety. The Baker double drive is supplied with an iaterlocking costroler and brake device which makes it utterly impossible to operate from both seats at the same time. The Baker front drive so popular ever since its production will be furnished with lever steer whenever specified. Then came the temptation, to supplement quality with “‘selling features.’’ SPECIFICATIONS of the New Baker Electric Coupe LIGHTER, ROOMIER BODY DESIGN—with more graceful lines than ‘any previous car. Complete interior appointments of the most exclusive grade,—imported Swiss eight-day time iece; adjustable rear vision mirror; rear corner lamps; dome iver mounted cut glass flower vase; complete toilet ies;—every detail designed for greatest comfort and UPHOLSTERY—SPECIAL DESIGNS BY M. PAUL POIRET—Special exclusive interiors have been created for us by Poiret, the noted French designer. In fashion centers both here and’ abroad, Poiret is today ‘accepted as the leadin; authority on style, design and color. With fabrics, imported from Europe in color schemes especially designed for the Baker, he has produced effects which have never been seen if a motor car before,—self-toned harmonies of old gold, wine color and shimmering greys, offset by fittings of exquisite design. Poiret has schemed a variety of appropriate settings for the beautiful gowns required on dress occasions. This, he has done with unusual colors and materials which will stand daily wear. Such a combination of utility, appropriateness and beauty in a motor car interior has never been accom: plished hitherto. It will appeal to women of taste as some- thing unusual. FRAMELESS QUARTER WINDOWS—permit clear vision from every seat without exposing occupants to the gaze of outsiders or the glare of the sun, and give an impression of lightness and dignity without looking frail. REVOLVING FRONT SEATS—of new design give greater comfort and convenience, and allow passengers to face either forward or to the rear. NEW SIDE LAMPS OF SPECIAL DESIGN—Rich, beauti- ful, dignified BAKER BEVEL GEAR SHAFT DRIVE—The original shaft drive, proven without exception the most efficient and depend- able type of bevel gear drive in use. The Baker was the first electric to adopt bevel gear shaft drive. So complete was its success that every other electric followed with some modification. Because of its entire satisfaction to thousands of Baker owners the Baker Bevel Gear will be continued in the new Coupe. FORWARD OR REAR DRIVE—Fither front wheel steer or rear lever steer,—optional with the buyer. AUTOMATIC CIRCUIT BREAKER—cuts off the electricity the instant the emergency brake is applied and no current can enter the motor until the emergency brake is released and the controller lever is first moved into neutral position. Affords absolute security under all conditions. INTERNAL EXPANDING BRAKES—Two independent sets, operated by never-failing foot pedals—applied directly to the vbjective point—the rear wheels, and not through the driving mechanism. Individuality and richness of appearance and uniformity of structural excellence are the predominant characteristics of BAKER ELECTRICS The Baker Motor Vehicle Company, Cleveland, Ohio Oldest and Largest Exclusive Manufacturers of Electric Vehicles in the World comicbooks.com