Life, 1913-10-30 · page 7 of 40
Life — October 30, 1913 — page 7: what you’re looking at
What you’re looking at
# Analysis of "Life" Magazine Page This page contains two sections: **"Doing His Best"** (left): A father-son dialogue about providing for "rainy days." The boy suggests his father buy a twenty-five-dollar rain-coat and fifteen-dollar umbrella to prepare, turning a financial lecture into comic absurdity about consumer spending versus actual preparedness. **"Merely a Suggestion"** (right): Bingleton, apparently a garage keeper, faces a customer angry about gasoline rationing (suggesting WWI-era fuel restrictions). The Rural Garageur sarcastically suggests running the car on "hot-air" instead—satirizing bureaucratic complaints and suggesting people waste breath complaining rather than accepting wartime constraints. The illustration "It's Unlucky to Break a Mirror" shows a collision between a small car and large truck, playing on superstition about broken objects bringing misfortune.