Life — October 30, 1913 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Pleasure Your Car Gives You Depends Largely Upon the Starting-Lighting System Dynamo keeps bate ’, é NJ Lights lamps; — fur: tery charged at all Mhishes current for times. all purposes. Starter cra in any weather. Starter spins engine fast enough to fire on magneto. Why You Should Look Well to the System on the Car You Buy Practically every modern car gives you a strong, true engine, smooth-working transmission, and velvety spring suspension. Those problems were settled years ago. But not every automobile offers a starting-lighting system which is backed by years of experience and seasons of actual road service. No matter what its price, you have a right to expect your automobile to start automatically every time, under all conditions of roads and in every kind of weather. No matter how able your automobile may be in other respects, it cannot be truly effi- cient if the dynamo fails in its work of charging battery, lighting lamps and furnishing current for the starting motor. Two years of operating experience and actual service have demonstrated that the starting-lighting system which you should demand with your car is the GRAY & DAVIS STARTING -LIGHTING SYSTEM é ‘ : 2 8) ; b g i 2 AE OLOL OZ OL BIOUIZOR OF OL DLOLOLOZOVO™. design and manufacture. A highly efficient dynamo Since the inception of electric lighting for automobiles, the Gray & Davis Dynamo has been used by leading motor car manufacturers. Its experimental stage was over with five years ago. It is not a converted generator, but a real dynamo doing a real dynamo’s work, It is a 6-volt, constant speed machine. The voltage never varies. The service never fails. The Starting Motor The Gray & Davis Starting Motor is used by leading automobile manufac- turers, 32 in all having endorsed it. It is ‘not a. makeshift nor a rushed. through device, built hurriedly to meet the demand for electric starters. You will find it on the better cars. It works without “ifs” or “buts,” continuously cranking the heaviest engine even if the thermometer drops to zero. Simplicity in design Complicated wiring—there’s the rub in much electric equipment. The Gray & Davis Starting-Lighting System is ex- ceedingly simple. It has no complicated or involved controls. Press the pedal and the engine hums. A simple switch controls the lamps. The whole system is built for the layman. Gray & Davis electrical equipment adds to the intrinsic and service value of any car. It is final and highly standardized in «. It is the veteran in the field where volunteers are the rule. & Davis Starting-Lighting System with your automobile. You owe it to yourself to demand a Gray Our catalogue and full information will be sent on request. GRAY & DAVIS, Inc., Boston, Mass. Manufacturers of lamps, starters and dynamos for automobiles comicbooks.com