Life — October 30, 1913 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The All-Weather Tread Another Goodyear Invention A Smooth Tread on Dry Roads—An Invincible Grip on Wet Now comes the solution of the All-Weather tread. The tread for all wheels and all seasons. Assmoocth as a plain tread on dry roads. Equal- ly economical. Yet grasping wet roads with a most tenacious grip. It outsells smooth treads now with users on the largest selling tires in the world. Deep, Sharp-Cut Flat-Top locks Safety suggests, to every motor car driver, the universal use of anti-skids. But smooth treads were better and more economical for 90 per cent of one’s driving. So many added chains on wet roads. Now Goodyear has an anti-skid which presents a smooth tread to dry roads. The projections are broad and flat. They are regular, so they cause no vibration. The blocks widen out so they meet at the hase, Thus the strains are distributed over the fabric the same as with smooth-tread tires. It was separate projections—centering the strain at one point in the fabric—which ruined so many anti-skids. This All-Weather tread is an extra tread, giv- ing double thickness. It is made of very tough rubber—toughened by a secret process—im- mensely wear-resisting. The blocks are so deep—the rubber so tough— that the grips last for thousands of miles. The block edges are sharp, and they stay sharp. Sharp edges alone can afford a firm grip. The edges are set at 45 degrees to face the skidding direction. Cars skid, we find, at 45 degrees. Compare it point by point with others—its thickness, its toughness, its sharpness, its grip. Its regular projections, avoiding vibration. — Its distributions of strains, its smoothness, its angles. We don’t need to argue that this tread excels any other anti-skid cre- A durable tread. cause of the swish of air. ated, (<s 5 The result is a universal tread. A smooth tread ready for any emergency. A cool tread, be- AKRON, OHIO Our sale is enormous. Men who know them will use nothing else. Note the deep blocks, the sharp edges, the flat tops. Note the broad bases which distribute the strains. he perfect al ment to avoid vibration and give the smooth-tread effect. NO-RIM-CUT TIRES With All-Weather Treads This All-Weather tread is one of the many ex- clusive Goodyear features, Here are three others—costly, vital features which no other maker offers. These are the reasons why No-Rim-Cut tires dominate in Tiredom. After years of tests, no other tire compares with them in sales and popularity. Things Found Only in No-Rim-Cut Tires We control by secrecy the only feasible way to end rim-cutting. No-Rim-Cut tires can't rim-cut—that we guar- antee. Hundreds of thousands have proved this. With old-type tires—clincher tires—31.8 per cent are discarded for rim-cutting only.” Almost one in three. That is proved by statistics gath- ered for us by certified public accountants. No-Rim-Cut tires are final-cured on air bags, under actual road conditions. This is done to save wrinkles in the fabric—wrinkles which shirk the strain. They cause countless blow-outs. This “On-Air-Cure” adds to our tire cost $1,500 daily—just to save blow-outs for you. All other tires are vulcanized on iron cores alone. No-Rim-Cut tires employ a patent method to prevent tread separation. It cost us $50,000. Hundreds of lar; rubber rivets run down through the breaker ric, making the tread an integral part of the tire. This adds 60 per cent to the tread hold as proved by careful tests. _ Thus we combat the three greatest tire ruins, in costly ways which no one else employs. Thus we save motorists millions of dollars. Yet No-Rim-Cut tires now cost no more than other standard tires, They used to cost one-fifth extra, Our multiplied output and modern equipment have brought the cost down and down. And the savings all went to our users. Go sce these tires—see why th rule. One glance will show you a dozen advantages, and our dealers are everywhere, THE GOODYEAR TIRE AND RUBBER COMPANY, AKRON, OHIO Toronto, Canada Dealers Everywhere London, England Mexico City, Mexico Branches and Agencies in 103 Principal Cities WRITE US ON ANYTHING YOU WANT IN RUBBER comicbooks.com