Life, 1913-10-09 · page 2 of 44
Life — October 9, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not political satire. It promotes Colgate's Cold Cream with the tagline "Cleanliness Comfort Charm." The ad features a stylized portrait of a woman and claims the product holds "By Appointment to Her Majesty"—a marketing strategy invoking royal endorsement to suggest quality and prestige. The phrase "The American Girl" suggests the ad targets American women consumers. The copy emphasizes the product's quality at reasonable price, available in tubes or jars at dealers, or by mail order from the company's New York address (199 Fulton Street). This represents early 20th-century cosmetics marketing that leveraged both royal imagery and nationalist appeals to sell beauty products to American women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ICOLGATE’S COLD REAM Cleanliness Comfort Charm : £ £ \\) Be Appointment to THE AMERICAN GIRL RR RA Reena 1 oe 1 ch placing this G&t Geam on the markel, Gate & Cmpany We poll wing oul their policyrof H hig hoot quality at area sonable price. In tube.or Jor ak Yow, dealersov deord L feurconts Av plampy | fordainly ial tube and booklet ‘Fow lo woe OA Cram” Rtdre.0 199 Sulton Street, Now York. comicbooks.com