Life — October 9, 1913 — page 2: what you’re looking at

What you’re looking at

# Colgate's Cold Cream Advertisement This page is primarily a **commercial advertisement**, not political satire. It promotes Colgate's Cold Cream with the tagline "Cleanliness Comfort Charm." The ad features a stylized portrait of a woman and claims the product holds "By Appointment to Her Majesty"—a marketing strategy invoking royal endorsement to suggest quality and prestige. The phrase "The American Girl" suggests the ad targets American women consumers. The copy emphasizes the product's quality at reasonable price, available in tubes or jars at dealers, or by mail order from the company's New York address (199 Fulton Street). This represents early 20th-century cosmetics marketing that leveraged both royal imagery and nationalist appeals to sell beauty products to American women.