Life — October 2, 1913 — page 8: what you’re looking at

What you’re looking at

# Analysis This is a **full-page advertisement** for The Locomobile Company of America, not satirical content. The ad presents a business philosophy contrasting two manufacturing approaches: mass production (1000 cars daily) versus limited production emphasizing quality. Locomobile positions itself in the second category, claiming to be "The Best Built Car in America." The text argues their strategy of producing only four cars daily allows superior craftsmanship compared to competitors pursuing volume. Locomobile claims each vehicle receives individual attention and represents the highest quality, like a "Chronometer" rather than a "dollar watch." The advertisement reassures potential buyers that despite demand, Locomobile will maintain limited production and quality standards rather than expand manufacturing. This reflects early 1900s automotive industry debates about production philosophy.