Life, 1913-10-02 · page 7 of 48
Life — October 2, 1913 — page 7: what you’re looking at
What you’re looking at
This page is **primarily advertising** with some editorial content. The left side features ads for "Mum" deodorant and facial exercise treatments, interspersed with war-related quotations (from Machiavelli, Burke, and classical sources). The right side advertises Franklin-Simon & Co. women's clothing and Strong's Arnica Tooth Soap, with a decorative illustration of a negligee gown. The war quotations appear sardonic—juxtaposing grand historical statements about warfare with mundane beauty and hygiene products. This reflects **Life magazine's satirical approach**: highlighting the incongruity between serious matters (war) and consumer culture's trivialization of them. The page lacks explicit political cartoons or caricatures. Instead, satire emerges through **editorial placement**—pairing wartime philosophy with frivolous consumer goods, suggesting commentary on American society's commercialism during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Mum” completes the dainty toilet by keep-| Franklin- Simon & Co. ing its daintiness unspoiled— | Fifth Ave., 37th and 38th Sts., New York prevents odor of perspiration without harming the skin SPECIAL VALUES ' F 25e at drag- and department-atores._If your Women’s Crepe de Chine dealer hasn't “Mum,” send us his name and 3 cents and we'll send it postpaid. “Mum! Mfg Co_1106 Chestnut St Philadelphia Negligee Gown “Nation shall not lift up sword against nation, neither shall they learn WY No. 18—Negligee Gown of silk crepe de war any more.” \ chine, in pink, light or Alice blue, laven- Old Testament, Micah IV, 3. : der, white, rose or black, lined throughout Jar" i { with China silk in self color, Mandarin “War,” says Machiavel, “ ought to be ‘ aaa the only study of a prince.” | sleeve gracefully draped, flat collar, sleeves Edmund Burke, “A Vindication of and front trimmed with white swansdown, Natural Society, ] } fastened to side with silk ornament, 32 to 44 bust “We kind o' thought Christ went agin war an’ pillage.” Lowell,“ The Biglow Papers.” I fi No. 18 A-—Boudoir Cap of fine dotted net, “Tt is magnificent, but it is not steed swt od frill of net lace, trimmed Said by Gen. Bosquet of the charg edged with plaited frill of fee ‘and +t ffo the Light Brigade. with ribbon in shadow effect and chiffon rosebuds 3.50 “War, he sung, is toil and trouble.” Dryden, " Alexander's Feast.” “When Greeks joined Greeks, then was the tug-of-war.” Nathaniel Lee, ‘ FALL and WINTER Lamachus chid a captain for a fault; | ' . STYLE BOOK and when he had said he would do so “CORRECT DRESS” Mailed out of town on application to Dept. FACIAL EXERCISE Restores - - Youthful no more. “Sir,” said he, “in war there is no room for a second miscarriage.” Beauty Plutarch. ng Beauty “He who did well in war just earns the comes only in Nature's way. z Let me teach you how you right can, in your own home, re To begin doing well in peace.” store as well as preserve . « ” youthful contour and expression; remove all wrinkles || Robert Browning, “ Luria caused by sagging muscles; make the complexion as fresh as in girlhood (through invigorated circulation); and make a flabby, withered neck firm and fresh, “War, war is still the ery,— war even without m fe, vibration, plasters, or any external to the knife!*” treatment. can net fore your 7 s pearance nor prevent marks of age. fy syatem both Byron, “ Childe Harold. Restorer and Pr ewenlss I have been teaching it foe —- thirteen years, vd il f ti “ww. z Pegpineds ta i andor? utero War loves to scck its victims in the Beautifully WhiteTeeth Vrite today fo> my New Booklet, i y 5.” raieat ise," whieh Lully describes my Syste young Sophociea and Clean, Healthy Gums and Mouth gio Supplementary Beauty Course—FREE. = Cleanses and polishes the teeth; its fragrant antisept! KATHRYN MURRAY, Lept. 110, 209 State St., Chicago || foam reaches every part of the movth, destroying pernk: ello.” “Peace hath her victories |] cious & suring heslthy dume and a ewer breath. EDWARDS FIRE: No less renown'd than war.” enient cake that lees ne taw, [P PROOF STEEL GA RA GES Milton, “To Lord Cromwell.” C. H. STRONG & CO. ence For Actomobiles and Motorcycles “When the blast of war blows in our : peciou 7 $30 and Up tae FOR _g MEN gj OF BRAINS annital | Se 4 Easy to put up. Portable. Then imitate the action of the tiger: 3 All oi i tiffen the sinews, summon up the A sizes. Postal brings s i ne bh ) j ” —_ latest illustrated catalog. ood.” be sid THE EDWARDS MFG. CO., 396-386 Ave. Shakespeare, “King Henry V.” “MADE AT KEY WEST— ., Eggleston Ave., Cincinnati, 0. 6 comicbooks.com