Life, 1913-10-02 · page 40 of 48
Life — October 2, 1913 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a satirical cartoon. Life Publishing Company is selling a six-print series by artist Balfour Ker depicting the "typical American home" narrative. The prints tell a sentimental story: young lovers envision their dream home under "Cupid, Master Builder's" direction, then experience domestic life's realities—including scenes titled "The New Home," "Anticipation," "The First Spank," and "Love Among the Ruins." The gentle humor appears aimed at middle-class aspirations and domestic life's contradictions: romantic ideals versus messy reality (a child's first illness, discipline required). Rather than harsh satire, it's nostalgic Americana playing on readers' personal experiences and hopes. The prints were sold in deluxe ($2.00 each/$10.00 set) and cheaper editions ($1.00/$5.00), targeting broad audiences. This represents Life magazine's commercial expansion into home décor products for American households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The American Home Copr. Life Pub. Co. Copr. Life Pub. Co. A series of LIFE PRINTS by Balfour Ker, full of human interest. ned with These six pictures tell a story that at some point touches the personal experi- = = ence or the hopes of every rr oF The cid home and a dream of the new reader of LIFE—the story of _ ANTICIPATION India Print, 22 x 18 in., $2.00 . . India Print, 22 x 18 in, $2.00 " . the founding of the typical American home. Cope: Lite: Pubs Co: From the day and hour copr.tife Pub. Co. when the young lovers see the ew Home”’ of their hearts’ desire rising vision-like under the personal direction. of D. Cupid, Master Builder, to that on which the son and heir of the house, recovered from his with a pena feb first trifling illness, is seen as the pil the undisputed “ruler of the : is the Glamou Tur wEw womE roost,’” Mr. Ker has caught THE yinsT SPANK in Gree mer the humor and sentiment of India: Printy/aa'x 18 :lay Gae0 she ha: ndia Print, 22 x 18 in. $2.00 : so that the modern home in masterly they ar fashion. lies an you dr Copr. Life Pub. Co. . . ae an = Printed in photogravure = = — f you 3 . mus on India paper of the best |! F a a Is it nc quality and mounted on plate | al } ety marked French stock—a true a tha | - ers, 80 edition de luxe. Price, $2.00 each | S>4‘@i sae show. : - knife a or $10.00 for the set. i i | shamble and. sti os 5 band mi Also a cheaper edition, size ; érive be 520. sa ality men and 15x20, same quality of plate Sik ea work. Price, $1.00 each or $5.00 - the batt Love Awonc THe RUINS ‘The first pie for the set. THE PIRST SCARE India Print, 22 x 18 in., $2.00 India Print, 22 x 18 in, $2.00 Sent prepaid upon, receipt of remittance. LIFE PUBLISHING COMPANY, 17 West 3lst Street, New York old-fashi 2 two-de around a comicbooks.com